A label of love

Imagine you own a wine label (neat, right?) Once you’re done daydreaming about the perks, think about the challenges you’ll face in your endeavour (aside from trying not to get high on your own supply too often). You’re one of an estimated 2468 wineries in Australia. How will you make your bottle stand out on an overcrowded bottle-shop shelf?

For McLaren Vale’s S.C. Pannell, one of the secrets is putting a little bit of esteemed winemaker Stephen Pannell in almost every bottle. Well, on