Bloomberg Businessweek

Korean Beauty Goes Mainstream

Snail-slime masks and bee-venom balms are here to stay

In 2012, Alicia Yoon quit her job and hopped on a plane from New York to Seoul to scour South Korea for its most advanced skin-care products. She’d started to hear some buzz about lotions and potions coming from research labs in the country, soothing creams and pore-minimizing serums with ingredients, such as snail slime, not used by any mainstream brand. Yoon’s goal was to persuade the makers of some of the products to allow her to sell their wares in the U.S. It would take only a few weeks, she figured, so

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