India Today

I am obsessed with colourful jewellery

From colour and fusion to bespoke detailing, Poonam Soni talks about five obsessions that have shaped her design aesthetic.

By Poonam Soni, Jewellery Designer

Three decades ago, when I started designing jewellery, the industry was constrained by convention and dominated by fixed ideologies leaving tremendous scope for experimentation because of exquisite craftsmanship, availability of raw materials and strong heritage. I broke the conventional mindset and flirted with setting semi precious in precious metals like gold, which was then, unthinkable. I used malachites, leather and shells in fine jewelry that came to define fusion jewels. Jewellery itself is an obsession with

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