India Today

Mum's the word

From a database of ways to keep your child busy to documenting motherhood stories and everyday tips, these bloggers and entrepreneurs are the poster moms for new age parenting.

Naiyya Saggi 34, Mumbai
Founder, BabyChakra www.babychakra.com

An online set up for parents-to be and for mothers looking for information on child care, BabyChakra was launched in 2015 when Naiyya Saggi saw her sister, who was expecting, struggle with pregnancy related issues. Saggi, an MBA from Harvard, was working as a consultant with McKinsey & Company at that time and decided to quit her job and focus on her venture, which was bootstrapped for six months first.

"My idea was to make BabyChakra a digital companion for young mothers and to have a community of experts to answer their questions about parenting," says Saggi, who is expecting her first child. With about a million followers across social platforms and 2.5 million users on the BabyChakra app, it has become the go-to guide for topics such as nutritional needs for expectant mothers, prenatal classes, postpartum depression and baby food. "We are using machine learning to personalise the experience as every parent has different needs. We offer an ecosystem of products and services and localise the content in multiple languages," she says. There are 130 experts who do live chats and videos

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