Fortune

APPAREL AND HOME GOODS: THE SO-SO SIDE OF SEARS

When shoppers prefer thrift stores to your mall stores, you’ve got a problem.
From left: Kris Jenner and Kim and Khloé Kardashian promote their clothing line at a Sears in Schaumburg, Ill., in 2012.

SEARS’ HUGE appliance and tools businesses distinguished it from rivals like J.C. Penney and Macy’s, which were best known for apparel. The problem: People buy a fridge or power

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