iPAD AIR (2019): APPLE FINDS THE SWEET SPOT
Apple’s new iPad Pros are high-end tablet marvels, with a new slim-bezel design, Face ID, crazy-fast A12X chip, and new wireless Apple Pencil. But when Apple introduced the overhauled third-generation models, it also blew up the price. The old 10.5-inch Pro was $649 and the new 11-inch replacement is $799, while the 12.9-inch model jumped from $799 to $999.
That leaves a big price gap for anyone who doesn’t want an iPad Pro, but wants more than the basic $329 iPad. Apple is filling that gap with a strange middle-child product that borrows the design of the old 10.5-inch iPad Pro, the name of the retired-for-years iPad Air, and an odd mix of hardware features.
