RAISING THE BAA

For most people, the word UGG is synonymous with Australia: just like Vegemite and the Hills Hoist, our iconic sheepskin footwear is known the world over. But what most don’t realise is that UGG is not in and of itself a brand, but a generic name for a sheepskin boot and more than 96 per cent of the world’s UGG boots are now made in Asia. Believe it or not, if you have a pair of UGG boots at home that you’ve purchased in the past few years, chances are they weren’t made in Australia. But one Australian family-run business continues to buck the trend, crafting real Australian-made UGGs made from our very