Bloomberg Businessweek

Stream Me, Amadeus

Berlin startup Idagio aims to do for Gluck and Grieg what Spotify has done for Lady Gaga and Ariana Grande

The offices of Idagio GmbH have all the requisite tropes of a Berlin startup: A dog frolics in the airy industrial loft, tattooed employees park their bicycles along brick walls, and the kitchen is packed with snacks such as raw fennel and ginger. But the Steinway grand piano near the door betrays the mission of a company that moves to a soundtrack that’s more Yo-Yo Ma than Yo La Tengo: digital access to an art form that’s long remained proudly analog.

Idagio streams classical music, from Gregorian chants to the minimalist movements of Philip Glass. While

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