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    AFFORDABLE: CHEAPER iPHONE COULD BOOST SALES

    May 24, 2019 5 minutes
    Image: Tomohiro Ohsumi

    With Google, Xiaomi, and Huawei all releasing powerful smartphones with mid-spec features for less than $400, we ask whether it’s time for Apple to introduce its own low-cost iPhone. In today’s competitive times where Apple’s smartphone market share is shrinking, appealing to price-conscious consumers yet to jump to iOS could be just what the Cupertino firm needs…

    APPLE’S SMARTPHONE BATTLE

    iPhone and Affordable are not two words you’d often string together in the same sentence, but as the smartphone battle heats up and global smartphone shipments are down, Apple needs to do more to appease investors and ensure consumers stay locked-in to the iOS and Apple ecosystems. According to Canalys, smartphone shipments fell 18% year-over-year during the quarter, hitting a five-year low of 36.4 million units, with Apple shipping 14.6 million iPhones in the first quarter of 2019. That’s down more than 19 percent on last year .

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