SublimeReductivism
In science class we learned “entropy is always increasing.” We may not remember what this fundamental tenet of the second law of thermodynamics really means, but it comes to mind as we face a daily fire hose of new products, services, clutter, information, news, and noise.
New products entering overcrowded markets clamor for attention with busy designs and brazen messaging. Against this cacophonous backdrop, Land Rover introduces a quieter, simplified, reductive redesign of the Range Rover Evoque—the crossover that helped
