Mattel signs a deal to develop toys based on Hello Kitty and other Sanrio figures
by James F. Peltz, Los Angeles Times
Jun 04, 2019
1 minute
Barbie has a new friend: Hello Kitty.
Mattel Inc. said Tuesday it had signed a licensing pact with Sanrio Inc. to design and develop products based on Sanrio's Hello Kitty and other characters.
That will add to a Mattel stable that
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