Bloomberg Businessweek

ANY GIVEN THURSDAY AFTERNOON

Tucker Roberts, Pennsylvania princeling, heir apparent to Comcast, is leading the family business into e-sports
(Not pictured: Carpe and snillo)

When the Philadelphia Fusion plays, the team president, Tucker Roberts, likes to stay in the dugout, alongside the coaches and bench players. He hangs out there as long as the team is winning. But if things start to go poorly, he heads onto the arena floor to pace among the fans banging on inflatable thunder sticks. If that doesn’t help, and a loss feels imminent, Roberts parks himself in a backroom, next to the Fusion’s social media editors, who are crafting online videos for supporters at home.

“It’s basic feng shui,” Roberts says. “If your environment isn’t working for you, you have to change it.”

The mix of restlessness, bile, and foreboding he feels would be familiar to the owners of pro football and basketball teams. But despite his family’s great wealth—Roberts’s father is chairman and chief executive officer of Comcast Corp., the cable giant that owns NBCUniversal and the NHL’s Philadelphia Flyers, among other businesses—his angst isn’t tied up with the fortunes of a major sports team. Fusion players compete in Overwatch, a frenetic video game, an e-sport, in which squads of professionals (six per side) launch grenades and blast cannons at one another, counting kills and respawning as needed. During games, players wear short-sleeve jerseys—orange-on-black for home games, orange-on-white for away—with their nicknames on the back. If bowling shirts still exist in the 22nd century, they will look like these.

The Fusion’s roster is stacked with talent from Europe and e-sports powerhouse South Korea. Despite missing the preseason last year because

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