Craft Beers Without The Buzz: Brewing New Options For The 'Sober Curious'
More people are choosing to drink less, driven by growing concerns about health and wellness. But there haven't been many high-quality nonalcoholic beers available. Booming demand has forced a change.
When Athletic Brewing Co. offered its nonalcoholic limited-edition Double Hop IPA for sale online last week, it sold out in 32 seconds.
"We've actually been totally overwhelmed and shocked by how strong the nationwide online demand is," says Bill Shufelt, co-founder of Athletic Brewing Co., which produces only nonalcoholic brews.
The brewery releases small batches, 50 to 100 cases at a time, and it has been expanding quickly. "We recently doubled
