Kwid Pro Quo: Can India teach America to build a nice CUV for $7,000?
he developed world has called the automotive shots for a century-plus, but many of its biggest players are stumbling when attempting to serve the developing world. They find that low-income connected buyers don’t want stripped-down first-world cars. They’ll accept minimalism where it doesn’t show, but they want to look at screens and see pleasing design. They demand solutions that have been “frugally engineered” for them.
