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    Generation Blend: Managing across the Technology Age Gap
    Generation Blend: Managing across the Technology Age Gap
    Generation Blend: Managing across the Technology Age Gap
    Audiobook (abridged)7 hours

    Generation Blend: Managing across the Technology Age Gap

    Written by Rob Salkowitz

    Narrated by Bill Weideman

    3.5/5

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    About this audiobook

    Technology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Generation X-ecutives are all grappling with the transformative implications of Web 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of a multigenerational workforce in a connected world. Generation Blend ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer.

    Generation Blend explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, work/life balance, and ordinary workday activities. How can your organization promote the continuity of knowledge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments at risk? How can IT departments manage the growing demand for social and collaborative software while maintaining governance and security? What initiatives can you launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce?

    In Generation Blend, author Rob Salkowitz builds on the groundbreaking work of Don Tapscott (Wikinomics, Growing Up Digital), William Strauss and Neil Howe (Generations, Millennials Rising), and many others to connect the dots of sociology, technology, and management, and trace a roadmap for decision-makers. Generation Blend is rich with research and includes two original in-depth case studies from organizations that have developed unique approaches to bridging the technology age gap: Microsoft’s Board of the Future project, which assembles college-age students from around the world to discuss a wide range of workplace issues, and Older Adults Technology Services, a New York based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of all types and sizes can profit from their methods.

    The retirement of the Baby Boomers, the arrival of the Millennials, and the impact of Web 2.0 technology in the enterprise create unprecedented complexity for employers and workers in the 2010s and beyond. Organizations looking to solve the puzzle of productivity across the technology age gap should start with Generation Blend.
    LanguageEnglish
    PublisherBrilliance Audio
    Release dateMar 21, 2008
    ISBN9781423360056
    Author

    Rob Salkowitz

    Rob Salkowitz is a writer and a consultant specializing in the social implications of new technology. He has worked with leaders in the IT industry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of Listening to the Future: Insights from the New World of Work. He lives and works in Seattle, Washington.

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    • 4/5
      There is starting to be quite a bit of literature on the various concurrent generations in the workplace as Gen Y start to invade and the Boomers are late to retire. In this book, Salkowitz focuses mostly on technology and its effects on the various generations, what it means to them and how well it's mastered.There is some typical discourse of idealistic Boomers, cynical Gen Xs and enthusiastic Gen Ys, but I enjoyed his analysis of use of technology and he does debunk some of the myths that all Boomers are useless with a computer and Gen Ys wizards. I also liked the fact that he brought forth the successes of OATS (Older Adults Technology Services) to show how beneficial experience can be, and a mentoring system can be useful to both young and old, since the competencies can be shared both ways. Gen X is the Sandwich generation, but he does portray it as holding a bridging role, which is more flattering than most descriptions given to Gen Xs.Overall an informative and balanced view as well as a realistic proposal for blending the generations.