Audiobook1 hour
Customers for the Long Term: Best Practices
Written by Deaver Brown
Narrated by Deaver Brown
Rating: 3 out of 5 stars
3/5
()
About this audiobook
The author emphasizes that the Board of Directors should start every meeting discussing the customers. What are they thinking? How is our franchise doing? What are the metrics of repeat business? Trial and similar questions. Why? Because financials are reasonably straightforward, most Board members are good understanding them without conversation, and customers are the foundation of every organization. The author points out this is as true for educational institutions, regarding alumni and students, often considered mere irritants in Board discussions. Who is to be served? The management? The shareholders are those constituents. The author points out that close listening to the wants, dislikes, and desires of the customers is the foundation of profit as the great marketing companies have found from P & G, to Coke, to IBM. When Lou Gerstner, turnaround expert extraordinaire from McKinsey, took over IBM he penciled in 40% of his time to listen to customers. What were they thinking? What did they want? A long term customer of a simple product like Corn Flakes or Cool Whip can mean thousands and thousands of dollars over a lifetime--and a good news messenger as well. A loyal car customer can mean 250,000 or more over a lifetime. Start here. With the customer. The great companies do from Apple to Amazon; the great educational institutions do from Harvard to Stanford; the weaker ones get off course such as McDonald's did (too pricey) but recovered. The magic of Apple is their long term customers...like them. We all should take note. Keywords: Customers, Board, Board of Directors, Shareholders, McKinsey, McDonald's, IBM, Lou Gerstner, Apple, Corn Flakes, Cool Whip, nonprofits, business.
More audiobooks from Deaver Brown
Legal Survival Kit: Survive & Win in the Legal System Rating: 5 out of 5 stars5/5100 Words to Sound Smarter and Be More Respected Rating: 4 out of 5 stars4/5Good Manners: Making People Feel Better Rating: 4 out of 5 stars4/5Sell Anything Rating: 4 out of 5 stars4/5Team Building: Creating, Focusing & Energizing Teams Rating: 4 out of 5 stars4/5Recycle Now: Save Money Today Rating: 5 out of 5 stars5/5Conflict Resolution: Let It Be As You Say & Building Bridges Rating: 4 out of 5 stars4/5Jack Kerouac: A Few Nights on the Road with Jack Rating: 5 out of 5 stars5/5300 Words to Sound Smarter and Be More Respected Rating: 3 out of 5 stars3/5Immigration Naturalization Test Rating: 5 out of 5 stars5/5Board of Directors: Responsibilities, Opportunities & 23 Questions to Ask the CEO Rating: 4 out of 5 stars4/5Financial Statements: Learning from Them & Making Them Work for You Rating: 4 out of 5 stars4/5Agreements & Contracts-Make Them Work for you! Rating: 0 out of 5 stars0 ratingsThe Free Agent, No Employee World Rating: 0 out of 5 stars0 ratingsBusiness Startup: Launch Your Dream Rating: 4 out of 5 stars4/5Angel Investing: The Art of Finding & Closing the Right Deals Rating: 4 out of 5 stars4/5Persuade: 54 Ways to Do So Rating: 4 out of 5 stars4/5Conflict Resolution Vol. 2: Abridged Version Rating: 4 out of 5 stars4/5Crucial Conversations: Make Them Work for You Rating: 4 out of 5 stars4/5Being the Boss: Get the Work Done Rating: 3 out of 5 stars3/5Simpler & Cheaper: Henry Ford to Google, Making Your Business Work Rating: 5 out of 5 stars5/5Palestinian & Israeli Middle East Conflict: Separating the People from the Problems Rating: 5 out of 5 stars5/5How to Get Better Grades: Working Towards the Best College & Professional Life Rating: 5 out of 5 stars5/5Office & Office Spaces Rating: 0 out of 5 stars0 ratingsBusy & Stressed: Create White Space in Your Schedule Rating: 0 out of 5 stars0 ratingsPunctuation Guide: 60 Minutes to Better Writing Rating: 4 out of 5 stars4/5Send or Don't Send: Create Great Emails, Letters & Faxes & Avoid the Worst Rating: 3 out of 5 stars3/5Religious Knowledge: What You Need to Know Rating: 0 out of 5 stars0 ratings
Related to Customers for the Long Term
Related audiobooks
First Job Lessons: What You Can Learn to Get a Job & Keep It Rating: 0 out of 5 stars0 ratingsThe Knack of Selling: Ten Steps to Selling the Australian Way Rating: 0 out of 5 stars0 ratingsPre-Commerce: How Companies and Customers are Transforming Business Together Rating: 0 out of 5 stars0 ratingsSales is my Passion Rating: 1 out of 5 stars1/5Simpler & Cheaper: Henry Ford to Google, Making Your Business Work Rating: 5 out of 5 stars5/5Office & Office Spaces Rating: 0 out of 5 stars0 ratingsThe Estate Agency Revolution Rating: 0 out of 5 stars0 ratingsMobile Marketing Revolution, 2 in 1 Bundle: Mobile Marketing and Mobile Profit Rating: 0 out of 5 stars0 ratingsViral Marketing Success Rating: 0 out of 5 stars0 ratingsBig Joe, The Rainmaker & Nephew Leech: Mind Your Business! Three Steps to Become a Great CEO Rating: 0 out of 5 stars0 ratingsGoing Public: My Adventures Inside the SEC and How to Prevent the Next Devastating Crisis Rating: 5 out of 5 stars5/5Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices Rating: 4 out of 5 stars4/5Summary of Matt Higgins's Burn the Boats Rating: 5 out of 5 stars5/5Summary of Michael L. George, John Maxey, David T. Rowlands & Mark Price's The Lean Six Sigma Pocket Toolbook Rating: 0 out of 5 stars0 ratingsStrong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World Rating: 0 out of 5 stars0 ratingsPractically Brilliant Words of Wisdom on Hiring a High-Performing Sales Force Rating: 0 out of 5 stars0 ratingsStadium Status: Taking Your Business to the Big Time Rating: 3 out of 5 stars3/5Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business Rating: 5 out of 5 stars5/5Let's Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth Rating: 0 out of 5 stars0 ratingsYou And AI: A Citizen’s Guide to AI Blockchain and Puzzling Together the Future of Healthcare Rating: 0 out of 5 stars0 ratingsHow to Build a Complete Salesperson Rating: 0 out of 5 stars0 ratingsThe Referral Engine Rating: 1 out of 5 stars1/5Secrets of a Serial Entrepreneur: A Business Dragon's Guide to Success Rating: 0 out of 5 stars0 ratings5 Online Businesses to Start In 2020 and Beyond Rating: 2 out of 5 stars2/5Banking Terminology: Loan, Investment, Retail, Corporate, and International Banking Terms Rating: 0 out of 5 stars0 ratingsPersuade: 54 Ways to Do So Rating: 4 out of 5 stars4/5Import Export Business Strategies Rating: 0 out of 5 stars0 ratingsBusiness Risk Buster Intervenes 7 Rating: 5 out of 5 stars5/5
Business For You
The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think Rating: 4 out of 5 stars4/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5
Reviews for Customers for the Long Term
Rating: 3 out of 5 stars
3/5
1 rating0 reviews