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    Chasing Cool: Standing Out in Today's Cluttered Marketplace
    Chasing Cool: Standing Out in Today's Cluttered Marketplace
    Chasing Cool: Standing Out in Today's Cluttered Marketplace
    Audiobook5 hours

    Chasing Cool: Standing Out in Today's Cluttered Marketplace

    Written by Noah Kerner and Gene Pressman

    Narrated by Johnny Heller

    4.5/5

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    About this audiobook

    The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

    Cool isn't just a state of mind, a celebrity fad, or an American obsession-it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.

    Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateMay 15, 2007
    ISBN9781400174249
    Author

    Noah Kerner

    Noah Kerner began his music career as a DJ at the age of four-teen spinning in nightclubs across the country, performing as stage DJ for artists like Jennifer Lopez, and appearing on shows such as Today and The Tonight Show with Jay Leno. He is now cofounder and CEO of the marketing agency Noise (noisemarketing.com), which has been featured on 60 Minutes as the company "to go to if you want to influence the choices of that fickle, unpredictable 20-something demographic." Kerner was recently highlighted in Billboard magazine's "Top 30 Under 30" most influential business executives. He is a graduate of Cornell University.

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    4.5/5

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    • 5/5
      This book has given me a lot of insight into what makes smart marketing thrive in todays marketplace. Most books I have read in college deal with the dry and already obvious points. Chasing cool is the complete opposite, something you can really sink your teeth into. I definitely recommend this book.