Switch: How to Change Things When Change Is Hard
Written by Chip Heath and Dan Heath
Narrated by Charles Kahlenberg
4/5
()
Currently unavailable
Currently unavailable
About this audiobook
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.
More audiobooks from Chip Heath
Making Numbers Count: The Art and Science of Communicating Numbers Rating: 5 out of 5 stars5/5The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Rating: 5 out of 5 stars5/5
Related to Switch
Related audiobooks
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals Rating: 5 out of 5 stars5/5Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life Rating: 4 out of 5 stars4/5Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-Ass Culture of Inclusivity Rating: 4 out of 5 stars4/5Judgment: How Winning Leaders Make Great Calls Rating: 3 out of 5 stars3/5The Click Moment: Seizing Opportunity in an Unpredictable World Rating: 4 out of 5 stars4/5Pick Three: You Can Have It All (Just Not Every Day) Rating: 4 out of 5 stars4/5Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Rating: 4 out of 5 stars4/5Making Habits, Breaking Habits: Why We Do Things, Why We Don't, and How to Make Any Change Stick Rating: 4 out of 5 stars4/5The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Rating: 4 out of 5 stars4/5Change or Die Rating: 4 out of 5 stars4/5Subtract: The Untapped Science of Less Rating: 4 out of 5 stars4/5Reboot: Leadership and the Art of Growing Up Rating: 4 out of 5 stars4/5Flip: How to Turn Everything You Know on Its Head---and Succeed Beyond Your Wildest Imaginings Rating: 4 out of 5 stars4/5Get Big Things Done: The Power of Connectional Intelligence Rating: 3 out of 5 stars3/5Digital Body Language: How to Build Trust and Connection, No Matter the Distance Rating: 5 out of 5 stars5/5Stretch: Unlock the Power of Less-and Achieve More Than You Ever Imagined Rating: 4 out of 5 stars4/5Believe in People: Bottom-Up Solutions for a Top-Down World Rating: 5 out of 5 stars5/5Upstream: The Quest to Solve Problems Before They Happen Rating: 5 out of 5 stars5/5Happy at Last: The Thinking Person's Guide to Finding Joy Rating: 4 out of 5 stars4/5Extreme You: Step Up. Stand Out. Kick Ass. Repeat. Rating: 4 out of 5 stars4/5Drop the Ball: Achieving More by Doing Less Rating: 5 out of 5 stars5/5Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Rating: 4 out of 5 stars4/5Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving Rating: 5 out of 5 stars5/5The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 4 out of 5 stars4/5Lifescale: How to Live a More Creative, Productive and Happy Life Rating: 4 out of 5 stars4/5The Power of Moments: Why Certain Experiences Have Extraordinary Impact Rating: 5 out of 5 stars5/5The Expertise Economy: How the smartest companies use learning to engage, compete, and succeed Rating: 4 out of 5 stars4/5
Business Development For You
The Magic of Tiny Business: You Don’t Have to Go Big to Make a Great Living Rating: 4 out of 5 stars4/5The Four Pillars of Investing: Lessons for Building a Winning Portfolio Rating: 5 out of 5 stars5/5How to Retire Happy, Wild, and Free: Retirement Wisdom That You Won't Get from Your Financial Advisor Rating: 4 out of 5 stars4/5Grow Rich! With Peace of Mind Rating: 5 out of 5 stars5/5Stretch: Unlock the Power of Less-and Achieve More Than You Ever Imagined Rating: 4 out of 5 stars4/5Think and Grow Rich (1937 Edition): The Original 1937 Unedited Edition Rating: 5 out of 5 stars5/5The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now Rating: 5 out of 5 stars5/5The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most Rating: 4 out of 5 stars4/5Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition Rating: 5 out of 5 stars5/57 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 5 out of 5 stars5/5Success Mindsets: How Top Entrepreneurs Succeed in Business and Life Rating: 5 out of 5 stars5/5Your Creative Career: Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle Rating: 4 out of 5 stars4/5The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd Edition Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Divide: Global Inequality from Conquest to Free Markets Rating: 4 out of 5 stars4/5Good to Great Rating: 5 out of 5 stars5/5The Laws of Simplicity: Design, Technology, Business, Life Rating: 4 out of 5 stars4/5The Advantage: Why Organizational Health Trumps Everything Else In Business Rating: 5 out of 5 stars5/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 4 out of 5 stars4/5How the Mighty Fall Rating: 4 out of 5 stars4/5Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Rating: 4 out of 5 stars4/5Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Rating: 5 out of 5 stars5/5Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Rating: 4 out of 5 stars4/5The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Rating: 4 out of 5 stars4/5Elite Minds: How Winners Think Differently to Create a Competitive Edge and Maximize Success Rating: 5 out of 5 stars5/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness Rating: 4 out of 5 stars4/5
Reviews for Switch
541 ratings50 reviews
- Rating: 4 out of 5 stars4/5This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily reading for this book in with confidence.
Despite all of that, I still really enjoyed the book. I found the focus on different aspects of individual and/or organizational change intriguing and easy to identify with. I enjoyed the use of scientific studies to support ideas the authors brought forward (as a scientist, I love when credibility is improved this way).
I would recommend this book to individuals looking to take action steps for making change. I believe change begins with your mindset, and therefore this book isn't right for someone who has not already decided and dedicated their mind to change. - Rating: 5 out of 5 stars5/5Great book on how to make a switch. Rational Rider, Emotional Elephant and shaping the Path.
- Rating: 3 out of 5 stars3/5really good ideas for how to approach problems
- Rating: 4 out of 5 stars4/5This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily reading for this book in with confidence.
Despite all of that, I still really enjoyed the book. I found the focus on different aspects of individual and/or organizational change intriguing and easy to identify with. I enjoyed the use of scientific studies to support ideas the authors brought forward (as a scientist, I love when credibility is improved this way).
I would recommend this book to individuals looking to take action steps for making change. I believe change begins with your mindset, and therefore this book isn't right for someone who has not already decided and dedicated their mind to change. - Rating: 5 out of 5 stars5/5Great stories to help hammer home the strategies given. Definitely a must read & will recommend it to family and friends
- Rating: 5 out of 5 stars5/5Full of solutions. I liked the checklist tecnique. Liked also that every technique is a case study brought from real stories.
- Rating: 4 out of 5 stars4/5Switch provides valuable insights about the relationship between our rational thoughts, emotional motivations, and balance required between the two that proceeds remarkable changes. The Heath brothers provide examples ranging from a principle reviving a failing elementary school, to corporate image makeovers. Nice Book for sure.
- Rating: 5 out of 5 stars5/5This was a great book! I shared ideas with colleagues immediately and should listen again for ideas I thought and didn’t write or share! Thank you.
- Rating: 4 out of 5 stars4/5Great Book, but horrible mic quality on the narration. It is obvious when he splices audio recordings together. It is worth the read though as there are very useful concepts and techniques.
- Rating: 5 out of 5 stars5/5Excellent book! Loved every minute of it! I will most definitely listen to this book again. Lots of good studies they gave insight into human psyche and decision-making process. I hope you enjoyed as much as I did.
- Rating: 4 out of 5 stars4/5Nice practical and fun to listen to. I would recommend to listen twice
- Rating: 4 out of 5 stars4/5I enjoyed this one and it challenged my thinking on how to influence change.
- Rating: 5 out of 5 stars5/5A little redundant if you have read many titles of this genre, but a great review and an excellent introduction if you haven't read much about motivating change.
- Rating: 2 out of 5 stars2/5I couldn't follow the ideas of the book, maybe the printed copy can be better, but the wirters style is not helping
- Rating: 5 out of 5 stars5/5This book has great practical advice that can help you come up with actions to make changes. The narrator is good. I'd recommend listening to this at 1.5 speed.
- Rating: 3 out of 5 stars3/5Looks at what is involved in making changes in human behavior.
- Rating: 4 out of 5 stars4/5Provides a tangible, workable framework for how to effect cultural change when one has limited resources, time, or other constraining factors.An interesting anecdote: When I started this book, the very beginning references a study by a particular researcher. I recognized the name immediately, as someone who (after the publication of this book) was found to have flat-out made up the data used in his groundbreaking studies. I wonder if that includes the one cited, also? But we may never know.
- Rating: 4 out of 5 stars4/5This is a really beautiful book on how to inspire, enable, and achieve change, let it be in our personal lives, work, communities, and so on. The central metaphors used throughout the book, as well as the many real-life examples provided are clear-cut, no bullshit. The authors have a friendly writing style that makes the book fun. You can tell they're applying their own recommendations in the book in order to get you to believe that you can also create change. The book is both enjoyable and practical, certainly recommended.
- Rating: 4 out of 5 stars4/5Simple model and plenty of practical real world examples to back it up. Well explained, easy to grasp, entertaining and not at all dry as many business books tend to be.
I only didn't give it a five as the content wasn't entirely new (though that may reflect my own reading rather than the book, but I can't judge that). But if you're looking for a primer on making change happen (whether organisational, in family, or personal), it's a really useful model, and easily applicable. - Rating: 5 out of 5 stars5/5Amazing, simple,a great positive must read book highly recommended.
- Rating: 3 out of 5 stars3/5Like many universities, mine is in the midst of implementing some major changes to the way we do business, with the goal of becoming more efficient and decreasing operating costs. Recently, Chip Heath and Dan Heath?s book ?Switch? was provided to a number of people on campus who have responsibility for some aspects of these changes. Although I generally find business books to be disappointing at best, and irritating at worst, I started this one optimistic that it would be different. Alas, that optimism waned by the second chapter, and was completely destroyed by the time I finished the book.?Switch? suffers from the three main problems that I?ve found in nearly all popular business books. First, it presents claims without sufficient justification. This book focuses on techniques to facilitate change in organizations and individuals, and while it occasionally cites interesting work in cognitive and social psychology that may be relevant to the techniques suggested, for the most part the justification for the techniques is anecdotal: technique X worked at company Y in particular instance Z, and so it?s obviously a valid technique that?s always applicable. There?s no attempt at any sort of rigorous scientific testing of such a claim. For example, in chapter 2, the Heath brothers claim that you cannot focus on why a proposed change is failing to take hold, but must instead ?find the bright spots,? i.e., identify the pockets where it is working, figure out why it works there, and then try to emulate the small successes elsewhere. They describe several case studies where this approach has led to successful change, including a project to improve childhood nutrition in Vietnam, and an intervention with a misbehaving ninth grader. Finding the brights spots is surely a good thing to do, but the hypothesis that it is always the best approach, that it will always trump analysis and correction of failure, is simply not sufficiently backed up. How do we know that there weren?t particular features of the Vietman project or particular aspects of the ninth-grader?s personality that made one approach more effective here than others? We don?t. Anyone trained in the proper use of the scientific method will want to scream at instance after instance of this type of claim without support.The second problem with ?Switch? is that it uses the overly cutesy language that is so common to this genre of books. At a high level, the book?s central claim is that effective change requires three things: you need to engage the rational, data-driven perspective of the people who have to make the change; you also need to make sure that they also have an emotional stake in the change; and you need to make the change process as easy as possible for them by manipulating the environment. To describe this triad of requirements, the Heath brothers make use of a metaphorical rider (the rational perspective) on an elephant (the emotional component?it?s much stronger, and so gets the elephant label), moving down a path (the change context). They then use and use and re-use and re-use again this metaphor in paragraph after paragraph, until their message is almost drowned out by the infantilizing language. This use of cute language pervades the book, even beyond the rider-elephant-path triad. For example, near the end of the book, where they?re describing how to keep change momentum going, they talk about positive reinforcement, and provide the example of a monkey trainer who rewards her charge with bits of mango for each small action she performs correctly. A page or two later, they proclaim ?If you want your boss or your team to change, you better get a little less stingy with the mango.? C?mon!Finally, one has the sense that the book is about twice as long as it needed to be to convey its key points.All that said, ?Switch? contains some reasonable, if sometimes common-sense, approaches to effecting change. To summarize, and paraphrase heavily, their main points:Engage the rational mind by (1) seeking out examples of where change is working and emulating those successes in other quarters; (2) providing specific, well-defined statements of the initial steps that need to be taken in the change process; (3) clearly identifying the intended end-state and the reasons that that end-state is valuable.Engage the emotions by (1) instilling a positive disposition in the people who must implement the changes: focus on hope and optimism, not fear; (2) ?shrinking the change?, i.e., show people that they?re already partway to the goal; (3) capitalizing on people?s sense of identity by showing them how certain behaviors align with the kind of person they naturally want to be; and (4) blocking the common belief that people are defined by inherent personality characteristics, and instead affirming that people can change and grow.Facilitate the change by (1) tweaking the environment so that the newly desired behavior is inevitable, or at least easy; (2) similarly, creating a situation in which good habits are natural (and making use of one interesting approach to this, namely preloading decisions, i.e., setting up triggers for desired actions);and (3) using peer pressure.These are all reasonable strategies, and having them in one?s change-management arsenal is doubtless a good thing. But surely there is a way to present them in less than 265 pages, without using silly, repetitive language, and without claiming that they are the only effective ways to create change.
1 person found this helpful
- Rating: 4 out of 5 stars4/5I now use the concepts in this book often at work. The book provides a good practical methodology for getting from A to B. Worth reading.
- Rating: 5 out of 5 stars5/5So far I'm really enjoying this book, it's fascinating...
- Rating: 5 out of 5 stars5/5To start with, I really liked the 'rider-elephant-path' analogy that the authors have chosen to explain change. It made understanding the process of change a lot simpler.The book makes you think about human behavior itself and to some extent, answers why people are the way they are. It gave me some insight into how we can bridge the gap between rational/logical brain with the emotional (not so logical) will.I could also closely relate myself to some of the examples that are mentioned in the book - allowed me to appreciate the book even more.This book is for any one who works with humans. There are definitely scenarios where you'd want something different from the other person/people and the chapters of the book help you achieve the same.I would like to start by applying these concepts on myself first."For individual's behavior to change, you've got to influence not only their environment, but their hearts and minds. The problem is that heart and minds often disagree."
- Rating: 3 out of 5 stars3/5I think this book oversimplifies the often painfully complex decision-making process. The authors' method of providing stories to illustrate their concepts didn't always win me over to their way of thinking. I'm not sure how helpful it will be to me, but I enjoyed reading it anyway.
- Rating: 5 out of 5 stars5/5Terrific book about making changes both in yourself and for a group. One of my favorite nonfiction titles.
- Rating: 4 out of 5 stars4/5Great book. Amazing insights into the psychology of decision-making and why our attempts at change tend to fail. A clear look at why and how change can succeed.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Amaaaaaazing
- Rating: 3 out of 5 stars3/5Like many universities, mine is in the midst of implementing some major changes to the way we do business, with the goal of becoming more efficient and decreasing operating costs. Recently, Chip Heath and Dan Heath’s book “Switch” was provided to a number of people on campus who have responsibility for some aspects of these changes. Although I generally find business books to be disappointing at best, and irritating at worst, I started this one optimistic that it would be different. Alas, that optimism waned by the second chapter, and was completely destroyed by the time I finished the book.“Switch” suffers from the three main problems that I’ve found in nearly all popular business books. First, it presents claims without sufficient justification. This book focuses on techniques to facilitate change in organizations and individuals, and while it occasionally cites interesting work in cognitive and social psychology that may be relevant to the techniques suggested, for the most part the justification for the techniques is anecdotal: technique X worked at company Y in particular instance Z, and so it’s obviously a valid technique that’s always applicable. There’s no attempt at any sort of rigorous scientific testing of such a claim. For example, in chapter 2, the Heath brothers claim that you cannot focus on why a proposed change is failing to take hold, but must instead “find the bright spots,” i.e., identify the pockets where it is working, figure out why it works there, and then try to emulate the small successes elsewhere. They describe several case studies where this approach has led to successful change, including a project to improve childhood nutrition in Vietnam, and an intervention with a misbehaving ninth grader. Finding the brights spots is surely a good thing to do, but the hypothesis that it is always the best approach, that it will always trump analysis and correction of failure, is simply not sufficiently backed up. How do we know that there weren’t particular features of the Vietman project or particular aspects of the ninth-grader’s personality that made one approach more effective here than others? We don’t. Anyone trained in the proper use of the scientific method will want to scream at instance after instance of this type of claim without support.The second problem with “Switch” is that it uses the overly cutesy language that is so common to this genre of books. At a high level, the book’s central claim is that effective change requires three things: you need to engage the rational, data-driven perspective of the people who have to make the change; you also need to make sure that they also have an emotional stake in the change; and you need to make the change process as easy as possible for them by manipulating the environment. To describe this triad of requirements, the Heath brothers make use of a metaphorical rider (the rational perspective) on an elephant (the emotional component—it’s much stronger, and so gets the elephant label), moving down a path (the change context). They then use and use and re-use and re-use again this metaphor in paragraph after paragraph, until their message is almost drowned out by the infantilizing language. This use of cute language pervades the book, even beyond the rider-elephant-path triad. For example, near the end of the book, where they’re describing how to keep change momentum going, they talk about positive reinforcement, and provide the example of a monkey trainer who rewards her charge with bits of mango for each small action she performs correctly. A page or two later, they proclaim “If you want your boss or your team to change, you better get a little less stingy with the mango.” C’mon!Finally, one has the sense that the book is about twice as long as it needed to be to convey its key points.All that said, “Switch” contains some reasonable, if sometimes common-sense, approaches to effecting change. To summarize, and paraphrase heavily, their main points:Engage the rational mind by (1) seeking out examples of where change is working and emulating those successes in other quarters; (2) providing specific, well-defined statements of the initial steps that need to be taken in the change process; (3) clearly identifying the intended end-state and the reasons that that end-state is valuable.Engage the emotions by (1) instilling a positive disposition in the people who must implement the changes: focus on hope and optimism, not fear; (2) “shrinking the change”, i.e., show people that they’re already partway to the goal; (3) capitalizing on people’s sense of identity by showing them how certain behaviors align with the kind of person they naturally want to be; and (4) blocking the common belief that people are defined by inherent personality characteristics, and instead affirming that people can change and grow.Facilitate the change by (1) tweaking the environment so that the newly desired behavior is inevitable, or at least easy; (2) similarly, creating a situation in which good habits are natural (and making use of one interesting approach to this, namely preloading decisions, i.e., setting up triggers for desired actions);and (3) using peer pressure.These are all reasonable strategies, and having them in one’s change-management arsenal is doubtless a good thing. But surely there is a way to present them in less than 265 pages, without using silly, repetitive language, and without claiming that they are the only effective ways to create change.
- Rating: 5 out of 5 stars5/5A book everyone should read.