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Audiobook5 hours
Simple: Conquering the Crisis of Complexity
Written by Alan Siegel and Irene Etzkorn
Narrated by Fleet Cooper
Rating: 4 out of 5 stars
4/5
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About this audiobook
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating pages you will discover, among other things:
The next big idea in business is SIMPLE.
In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.
Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating pages you will discover, among other things:
- Why the Flip camera became roadkill in the wake of the iPhone
- What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue
- How OXO designed a measuring cup that sold a million units in its first 18 months on the market
- Where Target got the idea for their "ClearRX" prescription system
- How New York City simplified its unwieldy bureaucracy with three simple numbers
The next big idea in business is SIMPLE.
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Reviews for Simple
Rating: 3.909090909090909 out of 5 stars
4/5
44 ratings3 reviews
- Rating: 5 out of 5 stars5/5So simple. So good. Listen to this audiobook now.
- Rating: 3 out of 5 stars3/5The content is good, but the narrator annoyingly switches to a nasal, British-affected voice whenever he reads a quote. I am going to try to keep listening but don’t know if I can take it anymore.
- Rating: 5 out of 5 stars5/5Simple to understand. Explaining complexity can be complex! This book helps you focus on what matters