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    Macrowikinomics: Rebooting Business and the World
    Macrowikinomics: Rebooting Business and the World
    Macrowikinomics: Rebooting Business and the World
    Audiobook20 hours

    Macrowikinomics: Rebooting Business and the World

    Written by Don Tapscott and Anthony D. Williams

    Narrated by Alan Sklar

    3.5/5

    ()

    About this audiobook

    In their 2007 bestseller Wikinomics, Don Tapscott and Anthony D. Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever.

    In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the healthcare, newspaper, and energy industries serve their customers.

    In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work but how we live, learn, create, and care for each other. You'll meet such innovators as:

    -An Iraq veteran whose start-up car company is "staffed" by over 45,000 competing designers and supplied by microfactories around the country

    -A "micro-lending" community where 570,000 individuals help fund new ventures-from Azerbaijan to the Ukraine

    -An online community for people with life-altering diseases that's also a large-scale research project

    Once again backed by original research, Tapscott and Williams provide vivid, new examples of organizations that are successfully embracing the principles of wikinomics.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateSep 29, 2010
    ISBN9781400187300
    Macrowikinomics: Rebooting Business and the World
    Author

    Don Tapscott

    Canadian author, executive and consultant Don Tapscott specialises in business strategy, organisational transformation and the role of technology in business. He is the author and co-author of many bestselling books, including Growing up Digital, Grown up Digital and the spectacularly successful Wikinomics.

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    • 5/5
      In a brilliant follow-up to their previous book "Wikinomics", authors Tapscott & Williams provide a cogent, thought-through and effective blueprint for using the principles and practice of mass collaborations, as enabled through the Internet, to the pressing issues of our societies, nations and the world. Anyone who is interested and concerned about world affairs, including the current (2009-10) financial crisis, mortgage and finance fraud, national and international governance, business recovery, innovation, and just about anything else should read this book!