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The Hidden Agenda: A Proven Way to Win Business and Create a Following
The Hidden Agenda: A Proven Way to Win Business and Create a Following
The Hidden Agenda: A Proven Way to Win Business and Create a Following
Audiobook5 hours

The Hidden Agenda: A Proven Way to Win Business and Create a Following

Written by Kevin Allen

Narrated by Kevin Allen

Rating: 4 out of 5 stars

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About this audiobook

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you-to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.

Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship.

This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time.

Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.
LanguageEnglish
PublisherAscent Audio
Release dateMay 1, 2014
ISBN9781469058344
Author

Kevin Allen

CHRIS CHELIOS spent twenty-six seasons in the NHL as a member of the Montreal Canadiens, Chicago Blackhawks, Detroit Red Wings and Atlanta Thrashers. He was inducted into the Hockey Hall of Fame in 2013. He currently serves as advisor to hockey operations with the Red Wings. He and his wife, Tracee, have four children. KEVIN ALLEN covers hockey for USA Today and has written numerous books about the game, including Star-Spangled Hockey, Without Fear (with Bob Duff), J.R. (with Jeremy Roenick) and My Last Fight (with Darren McCarty). He was president of the Professional Hockey Writers Association from 2002 to 2014 and remains on its executive committee. In 2013, he received the Lester Patrick Trophy for contributions to U.S. hockey. In 2014, he was honoured by the Hockey Hall of Fame during a ceremony in Toronto.

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