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    Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
    Unavailable
    Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
    Unavailable
    Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
    Audiobook7 hours

    Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

    Written by Scott Schaefer, Paul Oyer and Michael Mazzeo

    Narrated by Steve Gibbons

    4.5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
    Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
    The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
    LanguageEnglish
    PublisherHachette Audio
    Release dateJun 10, 2014
    ISBN9781478977926
    Unavailable
    Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners
    Author

    Scott Schaefer

    Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He is a co-author of the book The Roadside MBA.

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    Reviews for Roadside MBA

    4.5/5

    38 ratings4 reviews

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    Review must be at least 10 words

    • 5/5
      Enjoyable book of business principles demonstrated through real-life examples. Super-helpful and readily applicable. Loved the narration.
    • 5/5
      This book should be a must-read for anyone getting an MBA. I wish that this book was required reading for my program. It provides great examples of everyday businesses.
    • 5/5
      An incisive, at times humorous, MBA principles course. The business profiles are revealing and instructive as the three economist/business professors apply their theories on the road. Highly recommended if one is interested in the gist, albeit funny, of an MBA.
    • 4/5
      Very informative and interesting. Gives a short and interesting overview of topics that my be covered covered in depth in an MBA program.