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    Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
    Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
    Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
    Audiobook12 hours

    Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

    Written by Julie MacIntosh

    Narrated by Joyce Bean

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    About this audiobook

    How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

    In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh:

    -Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history

    -Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board

    -Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate

    From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateAug 30, 2011
    ISBN9781452673547

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    Reviews for Dethroning the King

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    • 4/5
      Interesting analysis of the takeover of Anheuser-Busch by Brazilian brewer ImBev in 2008. The author makes it pretty clear that a lot of what drove the failure of A-B to stay independent was the fecklessness of August Busch IV, the CEO and company heir; certainly, the interference by his father, August Busch III, played a major role. Late in the book, there's an interesting point made that what with the financial collapse that occurred right about the time of the merger, had A-B fought the merger, it might have won.
    • 4/5
      Interesting story about the Anheuser-Busch hostile takeover by InBev. I enjoyed reading about the rise and the personalities of those that built the empire. The book got pretty deep into discussing mergers and acquisitions, which is not my first choice in reading material, but the characters kept it moving along. This book did really show how inertia and arrogance can harm a company. The actions of August III were amazing and how he sold out his own son and father.