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    Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
    Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
    Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
    Audiobook5 hours

    Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

    Written by Jane Maas

    Narrated by Coleen Marlo

    3.5/5

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    About this audiobook

    Madnbsp;Womennbsp;is a tell-all account of life in the New York
    advertising world of the 1960s and '70s from Jane Maas, anbsp;female
    copywriter who succeeded in the primarily male environment portrayed by
    the hit TV show Mad Men.Fans of the show are dying to
    know how accuratenbsp;it is: did people really have that much sex in the
    office? Were there really three-martini lunches? Were women really
    second-class citizens? Jane Maas says the answer to all three questions
    is unequivocally yes. And her book, based on her own experiences and
    countless interviews with her peers, gives the full stories, from the
    junior account man whose wife nearly left him when she found the copy of
    Screw magazine he'dnbsp;used to find "entertainment" fornbsp;a client,
    to the Ogilvy Mather agency's legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned
    intact.nbsp;Wickedly funny and full of juicy inside information,nbsp;Mad Womennbsp;also
    tackles the tougher issues of the era, such as equal pay, rampant
    jaw-dropping sexism, and the difficult choice many women faced between
    motherhood and their careers.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateFeb 28, 2012
    ISBN9781452675503
    Author

    Jane Maas

    Jane Maas (1932-2018) began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond, Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages. She lived in New York City.

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    Reviews for Mad Women

    3.5/5

    34 ratings4 reviews

    What did you think?

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    • 3/5
      Portion of a review from my blog, The Reader's Commute.Jane Maas, billed as a "real-life Peggy Olsen," worked in the heart of the advertising agency in the time of Mad Men. At a time when a majority of women were working in the secretarial pool, Jane worked in the creative department. She eventually held the position of creative director at Ogilvy & Mather, and later on coined the "I Love New York" campaign. She was fortunate enough to have a husband who, unlike the men on Mad Men, wanted his wife to have a career. Her story is a very interesting one.This book promises to dish about all of the things any Mad Men fan may want to know about, and the short chapters have titles like "Sex in the Office," "Women and Children Last," and "The Three-Martini Lunch and Other Vices." Sounds promising, right?I found the author's writing style to be very simple. Does this simplistic, easy-to-understand style stem from her background in advertising, when the goal is to reach a widespread audience? It certainly made for a breezy read on a commute or two, but it almost left me underwhelmed. I felt as if Maas glossed over the issues that would have helped the book live up to its promise of presenting an accurate portrayal. Though she discusses the harassment she endured from her (male) creative director, something that today would have a worker running to Human Resources, she sort of sums up the incidents into a neat little package:"So, like many women, I endured battering, exhausting, cat-and-mouse harassment that went on for almost two years."I think that's what left me feeling unsatisfied with this book; Jane Maas seemed to summarize when I wanted more details. There were certainly some great anecdotes in here, and she borrows quite a few from friends and coworkers to supplement her own personal stories. But, for example, when she talks about a flirtation with Ken, a television producer, she paints a small but alluring portrait of a "silver-haired Brit who makes filming a commercial a wonderful experience... it was champagne and limousines all the way." This set me up for a gripping little story, but I was left hanging as the segment ends with only the hint of a scandal.
    • 4/5
      I listened to the audiobook and it was really good. The reader had a very silky voice that could put you to sleep. It was interesting to hear the woman's perspective of the Mad Men Show and how it was in advertising in the 60's. We've really come a long way over the last 50 years.
    • 4/5
      This book caught my eye because 1)my husband and I are huge Mad Men fans and 2)my husband is a creative partner at an advertising agency and I like learning more about the industry in which he works. I constantly pause Mad Men while we’re watching and ask him incredulously, “Did stuff like that really happen back then??” Ninety-nine percent of the time, his answer is yes. I was really interested to read a book from a woman’s point of view of the era and industry.Jane Maas has some great stories. She writes in a very conversational style, almost stream of consciousness at times. One memory will remind her of another memory. At times, this works well and at times it makes the transitions and flow awkward. She is not afraid to drop names which is awesome – I don’t necessarily respect discretion in a memoir – I want specifics and dirt!Jane was a high ranking advertising executive with a fairly progressive husband and a full-time live-in housekeeper/nanny to help her raise her two daughters. Therefore, her life was quite different from a secretary’s life during this era. Naturally this book is focused on what life was like for her and the handful of female executives like her. There is a little information on what it was like for the girls in the typing pool but not much.Jane mentions the TV show Mad Men a few times, usually to point out an inaccuracy, which I appreciated. This book was published after the fourth season so only examples from the first four seasons are used.This was a very quick read as it’s only a little over 200 pages long with fairly large font. Reading it was an enjoyable way to spend a Sunday afternoon and I liked learning more about the world of 1960s advertising.
    • 4/5
      really interesting. good narrator