Audiobook5 hours
Millennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents
Written by Jeff Fromm and Marissa Vidler
Narrated by Marguerite Gavin and Sean Pratt
Rating: 0 out of 5 stars
()
About this audiobook
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more
A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Author
Jeff Fromm
JEFF FROMM is Executive Vice President at Barkley, with over 25 years' experience working with major brands including Hallmark, Sears, and PayLess.
Related to Millennials With Kids
Related audiobooks
Pre-Commerce: How Companies and Customers are Transforming Business Together Rating: 0 out of 5 stars0 ratingsThe End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Rating: 0 out of 5 stars0 ratingsWorld Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Rating: 4 out of 5 stars4/5YouthNation: Building Remarkable Brands in a Youth-Driven Culture Rating: 0 out of 5 stars0 ratingsThe Relationship Economy: Building Stronger Customer Connections in the Digital Age Rating: 4 out of 5 stars4/5Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Rating: 0 out of 5 stars0 ratingsIn search of the Obvious: The Antidote for Today's Marketing Mess Rating: 4 out of 5 stars4/5The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success Rating: 0 out of 5 stars0 ratingsViral Marketing Success Rating: 0 out of 5 stars0 ratingsThe Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary Results Rating: 0 out of 5 stars0 ratingsAfrica's Goldmine: A Guide to Winning Customers in its Unstructured Market Rating: 5 out of 5 stars5/5Master the Art of Selling: Winning Ways to Connect with Customers and Achieve Sales Success Rating: 1 out of 5 stars1/5Wisdom of the CEO Rating: 0 out of 5 stars0 ratingsUpstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth Rating: 0 out of 5 stars0 ratingsHappy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology Rating: 0 out of 5 stars0 ratingsSelling Rating: 3 out of 5 stars3/5High Voltage Branding: Go From Ordinary To Extra-Ordinary Rating: 0 out of 5 stars0 ratingsSummary of Rob Walling's The SaaS Playbook Rating: 0 out of 5 stars0 ratingsRules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism Rating: 2 out of 5 stars2/5Sales is my Passion Rating: 1 out of 5 stars1/5Shift: Transform Motion into Progress in Business Rating: 0 out of 5 stars0 ratingsThe $10 Trillion Prize: Captivating the Newly Affluent in China and India Rating: 5 out of 5 stars5/5Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life Rating: 0 out of 5 stars0 ratingsSelling With Heart: Growing Your Business With Authenticity and Trust Rating: 0 out of 5 stars0 ratingsThe Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsThe Sales Call Survival Guide: How to Structure a Sales Call With No-Pressure Selling, That Works Rating: 0 out of 5 stars0 ratingsThirteeners: Why Only 13 Percent of Companies Successfully Execute Their Strategy--and How Yours Can Be One of Them, 2nd edition Rating: 0 out of 5 stars0 ratingsGravitational Marketing: The Science of Attracting Customers Rating: 0 out of 5 stars0 ratings
Business For You
How To Win Friends And Influence People Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less Rating: 5 out of 5 stars5/5Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think Rating: 4 out of 5 stars4/5
Reviews for Millennials With Kids
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews