Discover millions of ebooks, audiobooks, and so much more with a free trial

Only $11.99/month after trial. Cancel anytime.

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
Audiobook6 hours

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)

Written by David Butler and Linda Tischler

Narrated by Peter Berkrot

Rating: 3.5 out of 5 stars

3.5/5

()

About this audiobook

In today's world, every company is at risk of having a “Kodak Moment”-watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale.


In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business. This book is a must for managers inside large corporations as well as entrepreneurs just getting started.
LanguageEnglish
Release dateMar 17, 2015
ISBN9781494580827

Related to Design to Grow

Related audiobooks

Business For You

View More

Related articles

Reviews for Design to Grow

Rating: 3.3333333333333335 out of 5 stars
3.5/5

3 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words