Rating: 4 out of 5 stars
4/5
Audiobook4 hours
Mastering the New Media Landscape: Embrace the Micromedia Mindset
Written by Barbara Cave Henricks and Rusty Shelton
Narrated by Rusty Shelton
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Author
Barbara Cave Henricks
Barbara Cave Henricks, founder and president of Cave Henricks Communications, has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Larry Bossidy, Ram Charan, John Bogle, Maria Bartiromo, and Marcus Buckingham.
Related to Mastering the New Media Landscape
Related audiobooks
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsSocialnomics: How Social Media Transforms the Way We Live and Do Business Rating: 3 out of 5 stars3/5Microtrends Squared: The New Small Forces Driving the Big Disruptions Today Rating: 5 out of 5 stars5/5Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You Rating: 5 out of 5 stars5/5Social Butterflies: Reclaiming the Positive Power of Social Networks Rating: 5 out of 5 stars5/5Influencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsOut Think: How Innovative Leaders Drive Exceptional Outcomes Rating: 5 out of 5 stars5/5Mobile Marketing Explained Rating: 0 out of 5 stars0 ratingsInnovation: Where Creativity and Technology Meet Rating: 3 out of 5 stars3/5Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life Rating: 0 out of 5 stars0 ratingsViral Marketing Success Rating: 0 out of 5 stars0 ratingsKilling Giants: 10 Strategies to Topple the Goliath in Your Industry Rating: 4 out of 5 stars4/5The Leader's Guide to Managing Risk: A Proven Method to Build Resilience and Reliability Rating: 0 out of 5 stars0 ratingsNavigate the Swirl: 7 Conversations for Business Transformation Rating: 0 out of 5 stars0 ratingsTuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy Rating: 0 out of 5 stars0 ratingsThe Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations Rating: 0 out of 5 stars0 ratingsThe Evergreen Portfolio: Timeless Strategies to Survive and Prosper from Investing Pros Rating: 2 out of 5 stars2/5Thirteeners: Why Only 13 Percent of Companies Successfully Execute Their Strategy--and How Yours Can Be One of Them, 2nd edition Rating: 0 out of 5 stars0 ratingsThe Rugged Entrepreneur: What Every Disruptive Leader Should Know Rating: 0 out of 5 stars0 ratingsSimpler & Cheaper: Henry Ford to Google, Making Your Business Work Rating: 5 out of 5 stars5/5Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Rating: 0 out of 5 stars0 ratingsTough Terms for GM, Chrysler Rating: 0 out of 5 stars0 ratingsFail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Automate or Be Automated Rating: 0 out of 5 stars0 ratingsSocial Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Rating: 0 out of 5 stars0 ratingsMillennials With Kids: Marketing to this Powerful and Surprisingly Different Generation of Parents Rating: 0 out of 5 stars0 ratings
Marketing For You
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5
Related podcast episodes
The Automatic Customer -- John Warrillow // The ValueBuilder System 0% found this document usefulGive It to Me Straight: The Power of Honest, Constructive Feedback 0% found this document usefulProduct-Market Fit with Dan Olsen 0% found this document usefulOvercoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon 0% found this document usefulSolvable with Albrecht Enders and Arnaud Chevallier 0% found this document usefulThe Millionaire Fastlane Revisited W/ MJ DeMarco: Crack the Code to Wealth and Live Rich for a Lifetime. 0% found this document usefulTaylor Swift vs. Scooter Braun | Revenge of the Swifties | 3 0% found this document useful
Related articles
A Punchline Changes Everything InStyle Australia MagazineArticle
A Punchline Changes Everything
Nov 14, 2019
2 min readWant Press for Your Business? Do It for the Right Reasons. EntrepreneurArticle
Want Press for Your Business? Do It for the Right Reasons.
Mar 1, 2017
3 min readA Cast Iron Life AdNewsArticle
A Cast Iron Life
Sep 19, 2021
2 min readImpact Investing And The Promise Of Real Assets Rotman ManagementArticle
Impact Investing And The Promise Of Real Assets
May 1, 2018
9 min readLacrosse Star Paul Rabil: I'm 'Risking Everything' to Change the Sport EntrepreneurArticle
Lacrosse Star Paul Rabil: I'm 'Risking Everything' to Change the Sport
Jun 1, 2019
4 min readInstacart CEO Says Online Grocery Shopping Has Room To Grow TechLife NewsArticle
Instacart CEO Says Online Grocery Shopping Has Room To Grow
Oct 16, 2021
3 min readMORE Miss Jen Cruz COLE FHM AustraliaArticle
MORE Miss Jen Cruz COLE
Feb 12, 2021
3 min readEmployers Are Setting Workers Up for Failure The AtlanticArticle
Employers Are Setting Workers Up for Failure
Feb 1, 2018
4 min readThe Daniela Diaries MaximArticle
The Daniela Diaries
Oct 20, 2020
4 min readSocial Media Shade WellBeingArticle
Social Media Shade
Jul 15, 2021
6 min readMary McNamara: Elon Musk Is Not Social Media's Biggest Problem Los Angeles TimesArticle
Mary McNamara: Elon Musk Is Not Social Media's Biggest Problem
Apr 19, 2022
6 min readSocial VR Repairing Facebook's Damaged Reputation TechLife NewsArticle
Social VR Repairing Facebook's Damaged Reputation
Feb 2, 2019
4 min readSocial VR Repairing Facebook's Damaged Reputation AppleMagazineArticle
Social VR Repairing Facebook's Damaged Reputation
Feb 1, 2019
4 min readIn Defence Of Democracy NZ MarketingArticle
In Defence Of Democracy
Sep 23, 2019
3 min readThe Huge Trend That Realigned the Media Industry Is Over The AtlanticArticle
The Huge Trend That Realigned the Media Industry Is Over
Jun 13, 2019
2 min readWill the Internet Destroy Us All? On Franklin Foer’s ‘World Without Mind’ The MillionsArticle
Will the Internet Destroy Us All? On Franklin Foer’s ‘World Without Mind’
Jan 17, 2018
When I was in graduate school, a professor introduced me to a documentary called The Century of the Self. Directed by BBC journalist Adam Curtis, it follows the rise of modern public relations, whose Austrian inventor, Edward Bernays, exploited Ameri
9 min readQ&A The Big Issue MagazineArticle
Q&A
Feb 20, 2022
Welcome to another Guest Editor edition of The Big Issue with Refilwe Moloto. Listen to her breakfast show on CapeTalk every weekday, from 6am to 9am. By buying The Big Issue you have directly supported our vendors’ livelihoods. Enjoy the read! How d
3 min readThirty Years On, The Force Is Still Strong In Us The Big IssueArticle
Thirty Years On, The Force Is Still Strong In Us
Sep 20, 2021
3 min readNew Visions: How Technology Has Changed Our Reality TechLife NewsArticle
New Visions: How Technology Has Changed Our Reality
Oct 12, 2019
5 min readNew Visions: How Technology Has Changed Our Reality TechLife NewsArticle
New Visions: How Technology Has Changed Our Reality
Dec 28, 2019
5 min readNew Visions: How Technology Has Changed Our Reality AppleMagazineArticle
New Visions: How Technology Has Changed Our Reality
Oct 11, 2019
5 min readMary McNamara: From BuzzFeed To Netflix, Digital Media Promised Revolution. And A Bloody Business It's Been Los Angeles TimesArticle
Mary McNamara: From BuzzFeed To Netflix, Digital Media Promised Revolution. And A Bloody Business It's Been
Apr 21, 2023
4 min readStaying Power NZ MarketingArticle
Staying Power
Jul 7, 2019
The numbers speak for themselves. For Kiwi consumers, print remains a trusted and preferred source of information – one that’s authentic and memorable. And yet, while there are many marketers who understand this and efit from this powerful medium, ma
3 min readJOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD TechLife NewsArticle
JOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD
Jan 4, 2020
4 min readJOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD AppleMagazineArticle
JOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD
Feb 15, 2019
4 min readJOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD TechLife NewsArticle
JOURNALISM & TECHNOLOGY IT'S IN REPORTERS' HANDS TO CHANGE THE RECORD
Feb 16, 2019
4 min readThe Great Social Media–News Collapse The AtlanticArticle
The Great Social Media–News Collapse
Nov 3, 2023
6 min readHow Silicon Valley Can Help Save Journalism NewsweekArticle
How Silicon Valley Can Help Save Journalism
Feb 17, 2017
4 min readJournalism’s Last Hurrah? Mother JonesArticle
Journalism’s Last Hurrah?
Oct 1, 2017
It’s been an amazing few months for journalism. After an, ahem, mixed performance in the 2016 campaign, the nation’s newsrooms pulled their gumption out of storage, squared up their shoulders, and went to work investigating an administration committe
3 min readEthical Media Practice – The Heavyweights The Big Issue MagazineArticle
Ethical Media Practice – The Heavyweights
Jan 20, 2022
The Big Issue is 25 years’ strong, a print publication that has seen all the ups and downs in the media industry, stood steadfast during the digital revolution, and has survived the knocks that have toppled corporate giants after the pandemic and res
2 min read
Reviews for Mastering the New Media Landscape
Rating: 4.5 out of 5 stars
4.5/5
2 ratings0 reviews