Know Your Why: Finding and Fulfilling Your Calling in Life
Written by Ken Costa
Narrated by Simon Bubb
5/5
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About this audiobook
Are you working for cash, a career, a cause—or a calling? “Why do you do what you do?”
People work for a variety of reasons.
For many, the primary purpose of their work is cash. Their principal motivation is the paycheck that funds their everyday needs. Their work is a means to an end. Others are motivated by ambitions for a career, to move up the professional ladder and expand their experience, becoming more skilled in a particular area. Still others work for a cause, believing in the wider purpose of their work, attempting to make a difference in the world—to leave a mark in some way.
All of these are legitimate motivations. However, missing from all three is any sense of the value of work itself. The focus is on the output of the workplace, rather than valuing the input.
What we need is calling. Those who see their work as a calling experience a rich integration in their lives. They sense a purpose, a direction to their activities. Work has intrinsic meaning, rather than being simply a means to an end. In many ways this is precisely what the Spirit of God does in our lives. When we are in the flow of the Spirit, we are cooperating fully in our God-given callings. When people embrace their callings, they love their work, can manage inevitable tensions that arise, and are welcomed by their colleagues, who sense that there is something beyond the cash or career objectives. But how do we get there?
Know Your Why is written with one objective: to help you find your life’s calling so that you can be more satisfied, fulfilled, and happier at work.
“You did not choose me, but I chose you and appointed you so that you might go and bear fruit—fruit that will last.”
—John 15:16 NIV
“Challenging, inspiring and practical.” - Bear Grylls
“I can’t think of anyone more qualified to write about the significance of knowing your purpose than my friend Ken Costa… His new book, Know Your Why, is absolutely foundational to living a purpose driven life.” - Rick Warren
“Among the crush and the rush of life, there's no better guide in the pursuit of getting it right than my friend Ken Costa… I highly recommend Know Your Why, and am confident you will see more clearly and live more purposefully after absorbing the wisdom in its pages.” - Louie Giglio
“This is an important and timely book. In a world of seemingly endless options, discerning the voice of God can be an increasingly difficult task. Ken draws on decades of experience to help Christians cut through the confusion and distractions and live lives in tune with God.” - Andy Stanley
“There are few people on this planet that I find more fascinating than Ken Costa. His capacity for business is only outweighed by his affection for the local church; and he has beautifully modelled to a generation what it means to live out your calling and build the Kingdom.” - Brian Houston
Ken Costa
Ken Costa has been a leading global investment banker, author, philanthropist and thought leader for the last 40 years. Born in South Africa, he was active in the anti-apartheid movemeent as a student leader in Johannesburg and went on to study law at Queens' College, Cambridge, thereafter becoming Chair of UBS Investment Bank (EMEA) and Lazard International. He is currently chairman of Helios Fairfax, the largest private equity group in Africa. As a supporter of investment in the next generation he chairs Glorify, a meditation app. Alongside his finance career, Ken has been heavily involved in various not-for-profit organisations including the Advisory Board of the London Symphony Orchestra and Trustee of the Nelson Mandela's Children's Fund (UK). Alongside his finance career, Ken has been heavily involved in various not-for-profit organisations including the Advisory Board of the London Symphony Orchestra and Trustee of the Nelson Mandela's Children's Fund (UK). In 2023, he was awarded the Canterbury Cross by the Archbishop of Canterbury for outstanding contributions to the Church of England. He created the highly successful Tick Tock Club for Great Ormond Street Hospital which has raised £50m for the hospital. He is Emeritus Professor of Commerce at Gresham College and was coordinator of the City's response to the Make Poverty History Campaign. He has been a contributor to the Financial Times, the Wall Street Journal, The Times and the Daily Telegraph. He is married to Dr Fiona Costa, with whom he has four adult children. For more information about Ken Costa and access to free resources visit kencosta.com.
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