The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

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Repeatability: Build Enduring Businesses for a World of Constant Change

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X: The Experience When Business Meets Design

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Scale Up Millionaire: How To Sell Your Way To A Fast Growth, High Value Enterprise

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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

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Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions

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Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice

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Business Model You: A One-Page Method For Reinventing Your Career

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The Zappos Experience: 5 Principles to Inspire, Engage, and WOW

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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products, and Your People

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Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

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The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

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Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business

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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want

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Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Resurrecting Retail: The Future of Business in a Post-Pandemic World

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The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

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You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires

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Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

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Global Brand Power: Leveraging Branding for Long-Term Growth

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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

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The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions

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Yes is the Answer! What is the Question?: How Faith In People and a Culture Of Hospitality Built A Modern American Restaurant Company

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The Wisdom Titans: Secrets of Success from Entrepreneurs Who Rose to the Top

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Smart Business: What Alibaba's Success Reveals about the Future of Strategy

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R.E.D. Marketing: The Three Ingredients of Leading Brands

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The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses

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The Subscription Boom: Why an Old Business Model is the Future of Commerce

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Corporate Creativity: How Innovation and Improvement Actually Happen

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Summary of The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz

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Summary of The Subtle Art of Not Giving A F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson: Key Takeaways, Summary & Analysis Included

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Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It

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Your Next Five Moves: Master the Art of Business Strategy

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Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity

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The Science Of Getting Rich

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The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime

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Enough: The Simple Path to Everything You Want -- A Field Guide for Perpetually Exhausted Entrepreneurs

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Don't Start a Side Hustle!: Work Less, Earn More, and Live Free

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What’s Holding You Back?: Breaking Through Fear and Insufficiency to Achieve Your Goals

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The E-Myth Revisited: Why Most Small Businesses Don't Work and

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Summary of The 33 Strategies of War by Robert Greene

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Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals

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Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age

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Think Like a Billionaire

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The Unfair Advantage: How You Already Have What It Takes to Succeed

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How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

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Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity

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Radical Abundance: Mastering the Psychology of Money

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The 7 Secret Keys to Startup Success: What You Need to Know to Win

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Protect Your Time: How to Use Your Time Strategically, Eliminate Busy-ness, and Build Constructive Habits to Go from an Outperformer to a Gamechanger

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Finance Secrets of Billion-Dollar Entrepreneurs: Venture Finance Without Venture Capital

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The Tax and Legal Playbook: Game-Changing Solutions To Your Small Business Questions 2nd Edition

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Traction: How Any Startup Can Achieve Explosive Customer Growth

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The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp

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Create: Tools from Seriously Talented People to Unleash Your Creative Life

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The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons

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Company Rules: Or Everything I Know About Business I Learned from the CIA

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Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

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Larger Than Yourself: Reimagine Industries, Lead with Purpose & Grow Ideas into Movements

Podcast episode

B. J. Pine II and J. H. Gilmore, "The Experience Economy: Competing for Customer Time, Attention, and Money" (HBR Press, 2020): How is the retail sector going to be best able to survive the Amazon juggernaut?

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100. What matters is telling the story: The 100th episode of Masters of Scale with Reid Hoffman

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84. Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

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Product-Market Fit with Dan Olsen

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355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon: As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer brand bearing her own name, and author of In My...

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The Complete Interviews from Masters of Scale

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s9ep29 Fix This First with Mike Michalowicz

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Alan Mulally: Driving Ford Through Crisis: Hey Podcast listeners! As you know, we’re setting aside a few episodes over the next few weeks to highlight some of the incredible speakers who will join us for Live2Lead 2020. Today, we’re excited to share a talk from Alan Mulally, former CEO of...

Podcast episode

77[Marketing] Buyology - Martin Lindstrom| Scientifically understanding why your customers do not buy: Neuromarketing helps us understand the REAL reasons behind why our customers buy or don't buy. Buyology author Martin Lindstrom explains Neuromarketing in this interview.   

Podcast episode

All Marketing Seems to be The Same Nowadays. Here's What to do About It. | Ep. #1576: In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your...

Podcast episode

Marketing Made Simple #3: Discover What Your Customer Really Wants: As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story.   This week,...

Podcast episode

PATRICK McGINNIS - THE 10% ENTREPRENEUR: Patrick McGinnis is a venture capitalist, private equity investor, and author of The 10% Entrepreneur.WATCH THE FREE FULL EPISODE: http://londonrealacademy.com/episodes/patrick-mcginnis-the-10-percent-entrepreneur/In his book Patrick shows how, by invest

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85. Mark Cuban: What investors really look for

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388: Your Avatar: How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping

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Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

Podcast episode

Ep. 47: Redefining Culture to Focus on Performance: I believe you will find this week’s episode of the Future of Work Podcast to be extremely fascinating, insightful and exciting. My guest is Tim Mulligan, Chief Human Resources Officer of San Diego Zoo Global. Most of my guests have been from...

Podcast episode

How The Covid Vaccine Will Affect Marketing | Ep. #1599: How the COVID Vaccine Will Affect Marketing In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and...

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Tom Eisenmann (Harvard Business School) - Why Startups Fail

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382: How to Inspire Shared Learning, with Dan Schawbel: Dan Schawbel: Back to Human Dan Schawbel is a New York Times bestselling author, a partner and research director at Future Workplace, and the founder of both Millennial Branding and WorkplaceTrends.com. He is the bestselling author of two career books...

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Optimize Cross Channels Sales Through The Latest Digital Marketing Strategies: Let's have a serious talk on why you really need Digital Marketing: We are not in the 80's or the 90's anymore. In fact Digital Marketing has been evolving over many years and has fully bloomed during the 90's. But why do you need it? Simple: because...

Podcast episode

The Membership Economy with the World's Leading Expert on Subscription Pricing Robbie Kellman Baxter: This week we welcome special guest Robbie Kellman Baxter, the world's leading expert on subscription pricing and membership models--and bestselling author--for a robust discussion of "The Membership Economy." We delve into what's been behind the phenomenal success of brands like Netflix and other disruptors that employ deep insight and the latest technology to build enduring long-term customer relationships. We also unpack how companies can re-imagine their business models to create a "forever promise" by leveraging commerce, content and community. Lastly, we discuss the cultural benefits of adopting a membership mindset. 

Podcast episode

Christian Louboutin on Balancing Personal Identity and Public Brand: Christian Louboutin opens up to Rozan Ahmed at BoF VOICES 2021 about identity, passion and building a brand worth $2.7 billion from the ground up.

Podcast episode

#3.3: Value Based Pricing - An Interview With Blair Enns: Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and ...

Podcast episode

Lean Customer Development with Cindy Alvarez: Cindy Alvarez is the author of Lean Customer Development. How do you develop products that people will actually use and buy? She shows Scott how to validate product and company ideas through customer development research—before we waste months and millions on a product or service that no one needs or wants.

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181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing: Ari developed his Less Doing, More Living productivity system, which allowed him the time he needed both to build a new business and improve his health.

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Is “Lean Startup” Right for Your Idea?-Nir&Far

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241. Behavioral Science in the Wild with Dilip Soman: In today's conversation, I am joined by Dr. Dilip Soman, coauthor of Behavioral Science in the Wild. Dilip is a Canada Research Chair in Behavioural Science and Economics and serves as a Director of the Behavioural Economics in Action Research Centre...

Podcast episode

Ian Rogers on the Inevitability of Virtual Fashion: Ian Rogers moved from Silicon Valley to Paris in 2015 when he was appointed chief digital officer of LVMH. There, Rogers, a veteran of Apple Music and Beats, was tasked with building out the luxury conglomerate’s e-commerce and data strategy and...

Podcast episode

Creating A Challenge Culture: Insights From Former CEO Of Dunkin' Brands And Papa John's: With Nigel Travis, the Executive Chairman of the Board for Dunkin’ Brands, the author of The Challenge Culture, and former CEO of Dunkin’ Brands and Papa John’s.

Podcast episode

344 The Whole Marketer by Abigail Dixon: The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon About the Author: Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and...