Audiobook5 hours
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters
Written by Linda J. Popky
Narrated by Karen Saltus
Rating: 0 out of 5 stars
()
About this audiobook
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise.
Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business.
What's needed is a timeless framework-a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business-not just once, but time and time again.
Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business.
What's needed is a timeless framework-a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business-not just once, but time and time again.
Related to Marketing Above the Noise
Related audiobooks
Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Sales is my Passion Rating: 1 out of 5 stars1/5Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5Sell Yourself First: The Most Critical Element in Every Sales Effort Rating: 5 out of 5 stars5/5Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands Rating: 0 out of 5 stars0 ratingsStrategic Advertising Management: 6th Edition Rating: 0 out of 5 stars0 ratingsMomentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 0 out of 5 stars0 ratingsWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5How to Market Your Professional Expertise: Marketing Professional Services Rating: 0 out of 5 stars0 ratingsMind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5The 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsMake It All About Them: Winning Sales Presentations Rating: 0 out of 5 stars0 ratingsMarketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5What to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5Digital Marketing and The Power of The Brand: An Audio Guide to Marketing Your New Business Rating: 0 out of 5 stars0 ratingsOptimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Rating: 3 out of 5 stars3/5
Marketing For You
The Freedom Shortcut Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5
Reviews for Marketing Above the Noise
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews