Rating: 4 out of 5 stars
4/5
Audiobook2 hours
Marketing: A Love Story: How to Matter to Your Customers
Written by Bernadette Jiwa
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
Author
Bernadette Jiwa
Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.
More audiobooks from Bernadette Jiwa
Difference: The one-page method for reimagining your business and reinventing your marketing The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5Make Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5Meaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5
Related to Marketing
Related audiobooks
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5UnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5The 22 Immutable Laws of Branding Rating: 4 out of 5 stars4/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Rating: 5 out of 5 stars5/5Entrepreneur Voices on Growth Hacking Rating: 5 out of 5 stars5/5Meatball Sundae: Is Your Marketing Out of Sync? Rating: 4 out of 5 stars4/5What Customers Hate: Drive Fast and Scalable Growth by Eliminating the Things that Drive Away Business Rating: 5 out of 5 stars5/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Rating: 5 out of 5 stars5/5Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5The Commitment Engine: Making Work Worth It Rating: 5 out of 5 stars5/5The Referral Engine: Teaching Your Business to Market Itself Rating: 5 out of 5 stars5/5Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsCategory Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5
Marketing For You
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Overdressed: The Shockingly High Cost of Cheap Fashion Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5
Related podcast episodes
The Psychology of Advertising: Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. Rory started the behavioral insights team and spends his days applying behavioral... 100% found this document useful234 | Define Your Brand DNA With Strategy Tools (W Peter Wilken) 0% found this document usefulEA412: Mike Michalowicz – Get Different With Your Marketing 0% found this document usefulHow to Develop Instagram Superfans 0% found this document useful261 Fanocracy by David Meerman Scott: Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How... 100% found this document usefulAre we all F*cked? - Mark Manson: There is hope in all the craziness today 0% found this document useful
Related articles
The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing NZ MarketingArticle
The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing
Sep 23, 2019
For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has
8 min readWant Press for Your Business? Do It for the Right Reasons. EntrepreneurArticle
Want Press for Your Business? Do It for the Right Reasons.
Mar 1, 2017
3 min readWhat Seth Godin Wants You To Know About Marketing in 2019 EntrepreneurArticle
What Seth Godin Wants You To Know About Marketing in 2019
Dec 1, 2018
2 min readTo Elevate A Brand: Dream, Do And Dare The European Business ReviewArticle
To Elevate A Brand: Dream, Do And Dare
Jul 26, 2021
15 min read6 Secrets About the Human Brain That Will Make You a Better Marketer EntrepreneurArticle
6 Secrets About the Human Brain That Will Make You a Better Marketer
Sep 1, 2015
4 min read5 Blueprints for Your Brand's Story EntrepreneurArticle
5 Blueprints for Your Brand's Story
Apr 1, 2016
5 min readBranding Is All About Influencing Perceptions NZBusiness and ManagementArticle
Branding Is All About Influencing Perceptions
Aug 28, 2019
LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i
2 min readHow To Create Your Marketing Content In Less Time Parents in BizArticle
How To Create Your Marketing Content In Less Time
Apr 20, 2020
3 min read4 Ways to Improve Your Content Marketing ThinkSalesArticle
4 Ways to Improve Your Content Marketing
Aug 9, 2018
4 min readJuanita Neville-Te Rito of RX NZ MarketingArticle
Juanita Neville-Te Rito of RX
Jun 22, 2022
The lockdown, in hindsight was incredibly fascinating. To live in, it was terribly confusing. For the first time in my lifetime, there was no rulebook on what to do or what not to do. The first thing that was evident is that we realised we are all hu
5 min readBrain Trust MarketingArticle
Brain Trust
May 15, 2019
The $64,000 question! I would start with customer strategy rather than executional tactics, to determine what technology is actually required to make customers’ lives easier. You can’t ever know what the customer really wants unless you conduct resea
4 min readSex Can Still Sell In 2023 Tips From A Top Digital Advertising Expert FHM USArticle
Sex Can Still Sell In 2023 Tips From A Top Digital Advertising Expert
Jun 10, 2023
3 min readCreate Connected Experiences with a Compelling Story Home Business MagazineArticle
Create Connected Experiences with a Compelling Story
Jun 30, 2020
4 min readThe Best Content Strategies Start With Trust NZBusiness and ManagementArticle
The Best Content Strategies Start With Trust
Jul 20, 2022
As a marketing strategist and trainer for small businesses I have taught everything from how to change the colour on a Canva design, write a caption, or create a Tiktok. These are all skills we all need to magically know to market our own small busin
4 min readChampioning The Practice Of Professional Marketing NZ MarketingArticle
Championing The Practice Of Professional Marketing
Sep 16, 2018
A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c
13 min readGiving A Damn Is Just The Start MarketingArticle
Giving A Damn Is Just The Start
Jun 6, 2018
8 min readBreakout Brands Fast CompanyArticle
Breakout Brands
Jan 8, 2018
9 min readWhat You Wanted to Know About Marketing but Forgot to Ask EntrepreneurArticle
What You Wanted to Know About Marketing but Forgot to Ask
May 1, 2013
3 min readThe Experts Speak FHM USArticle
The Experts Speak
May 10, 2022
3 min readThe Future Of Marketing NZ MarketingArticle
The Future Of Marketing
Sep 23, 2019
5 min readThe Next Big Trick NZ MarketingArticle
The Next Big Trick
Jun 18, 2017
10 min readThe Experts Speak FHM AustraliaArticle
The Experts Speak
May 10, 2022
3 min readFinding New Customers for an Old Product EntrepreneurArticle
Finding New Customers for an Old Product
Mar 3, 2020
2 min readHow to Find New Customers for an Old Product EntrepreneurArticle
How to Find New Customers for an Old Product
Mar 1, 2020
2 min readThe Future Of Media NZ MarketingArticle
The Future Of Media
Jul 7, 2019
It’s quite confronting being forced to think five years in the future let alone what might not even be around in that time. A quick glimpse into the future is both exciting and terrifying all at once. I think the biggest things that will suffer/impro
7 min readThe Experts Speak FHM SwedenArticle
The Experts Speak
May 10, 2022
3 min readThe Experts Speak FHM South AfricaArticle
The Experts Speak
May 10, 2022
3 min readPower Player Harper's Bazaar SingaporeArticle
Power Player
Aug 9, 2023
4 min readHow To Create Compelling Content ThinkSalesArticle
How To Create Compelling Content
Mar 29, 2017
4 min readFrom Prisoner To Millionaire FHM USArticle
From Prisoner To Millionaire
Dec 1, 2020
4 min read
Reviews for Marketing
Rating: 4.4411764705882355 out of 5 stars
4.5/5
34 ratings2 reviews
- Rating: 5 out of 5 stars5/5Great listen! Highly recommend. Helped me with my business immensely.
- Rating: 5 out of 5 stars5/5Nice book. Inspiring way to look at marketing. Recommend it