Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Audiobook6 hours

    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

    Written by Geoffrey Colon

    4/5

    ()

    Switch to ebook

    About this audiobook

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.

    But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

    First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .

    • Where selling is dead, but ongoing conversation thrives

    • Where consumers generate the best content about brands

    • Where people tune out noise and listen to feelings

    • Where curiosity leads the marketing team

    • Where growth depends on merging analytics with boundless creativity

    Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
    LanguageEnglish
    PublisherAscent Audio
    Release dateAug 1, 2016
    ISBN9781469034768
    Author

    Geoffrey Colon

    GEOFFREY COLON is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy Mather.

    Related to Disruptive Marketing

    Related audiobooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Future Of Marketing

      Sep 23, 2019

      The Future Of Marketing
      5 min read

    • Article

      MARKETING MINDS: The indelible Mark Ritson

      Jun 25, 2020

      WHEN DID YOU HAVE THAT ‘AHA’ MOMENT FOR YOUR VOCATION AS A TEACHER OF MARKETING? I never did. My interest was always in marketing, and I ended up becoming a professor because of this interest. This is important because I think a lot of marketing prof

      4 min read

    • Article

      The Future Of Martech

      Dec 8, 2021

      ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br

      2 min read

    • Article

      Branding Is All About Influencing Perceptions

      Aug 28, 2019

      LET’S START by establishing what a brand is. It is a customer’s (or potential customer’s) perception of your business or product or service. So, when we talk about branding, we are trying to influence a customer’s perception. Branding is the act of i

      2 min read

    • Article

      Top Tips For B2B Video Marketing

      Oct 14, 2018

      For too long, video marketing has belonged to the realm of B2C. No more. Video has undoubtedly become the most compelling way marketers can humanise their storytelling and amp up their emotional engagement with their audiences. B2B marketers have tra

      3 min read

    • Article

      My Top Four Ideas For Personalised Social Media Marketing

      Sep 22, 2021

      This is the practice of sending target adverts to consumers who’ve already interacted with your website, the people who might have read your latest news section or added items to their cart but not checked them out. Focus on these people, and show th

      1 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      Make Time To Get Online

      Jan 28, 2021

      It’s hard to think of a world without social media, and even harder to imagine how small creative businesses could ever have built such huge communities without it. Love it or loathe it, social media is the best free marketing tool out there. These l

      1 min read

    • Article

      Do I Need a Personal Brand?

      May 2, 2023

      HAVE A PROBLEM WE CAN SOLVE FOR YOU? TELL US AT HELPME@ENTREPRENEUR.COM Q Every founder seems to have a personal brand, but it doesn’t appeal to me. Do I really need to do this? —ELOISE, SAN DIEGO BEFORE I ANSWER your question, consider the following

      2 min read

    • Article

      The Future Of Media

      Jul 7, 2019

      It’s quite confronting being forced to think five years in the future let alone what might not even be around in that time. A quick glimpse into the future is both exciting and terrifying all at once. I think the biggest things that will suffer/impro

      7 min read

    • Article

      Q & A

      Sep 1, 2021

      You believe that the field of Marketing is in crisis. How so? In a recent survey of global companies, nearly 70 per cent of CEOs expressed a lack of confidence that their Marketing Departments could drive profits. Many have already started eliminatin

      6 min read

    • Article

      Industry Insights

      Mar 24, 2021

      Industry Insights
      11 min read

    Related categories

    Reviews for Disruptive Marketing

    4/5

    5 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Really interesting read! When can we expect the next edition?