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    Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth
    Traction: How Any Startup Can Achieve Explosive Customer Growth
    Audiobook7 hours

    Traction: How Any Startup Can Achieve Explosive Customer Growth

    Written by Justin Mares and Gabriele Weinberg

    Narrated by Gabriele Weinberg

    4.5/5

    ()

    About this audiobook

    Most startups don't fail because they can't build a product.
    Most startups fail because they can't get traction.

    Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.

    As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

    Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier-fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.

    Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:

    ·Find and use offline ads and other channels your competitors probably aren't using
    ·Get targeted media coverage that will help you reach more customers
    ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
    ·Improve your search engine rankings and advertising through online tools and research

    Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
    LanguageEnglish
    PublisherAscent Audio
    Release dateNov 1, 2015
    ISBN9781469063751
    Traction: How Any Startup Can Achieve Explosive Customer Growth

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    Reviews for Traction

    4.5/5

    115 ratings13 reviews

    What did you think?

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    Review must be at least 10 words

    • 5/5
      Where is the PDF book? i was reading it and now i can find just the audiobook.

      2 people found this helpful

    • 4/5
      This book seems a little outdated, but still had some useful tips. The author covers a lot of ideas for building traction applicable to all kinds of startups. I like the focus on selecting a few ideas to try per quarter to maintain focus.
    • 5/5
      This book underlined some crucial points about Startup growth. It's obvious that any Startups ignore this. The book is highly recommended for Startups intending to grow.
      Donald Okaragba, Co-founder & CEO, Meck Health
    • 5/5
      One of the best books I have read here in Scribd. Full of high quality info and not just fluff which unfortunately is pretty common these days. Great read!
    • 5/5
      As someone just entering the startup game, this book provides valuable and detailed insights on tactics that can be employed to grow one's customer base.
    • 5/5
      I genuinely enjoyed this read, as it can be used as an introduction to marketing, yet can be used by advanced marketers (by using the bullseye method), amazing book.
    • 5/5
      This book helps us to broaden our viewpoint on how to scale our user base and build a thriving community.
    • 2/5
      Please write the title next the the chapter , without the title we dont know the how the content was placed in the book .
    • 5/5
      Good Listen! Thank you for giving us startups some traction perspective.
    • 5/5
      Great insights with real life advice from successful entrepreneurs
    • 5/5
      Very good, hands on book. Full of strategies and real examples.
    • 4/5
      Solid coverage of 19 major customer acquisition strategies. "traction" means steady growth in acquisition of new customers for your company, and these experienced entrepreneurs take you through methodology for evaluating which ones are right for you.My only major wish is that they'd covered Crowdfunding - e.g. Kickstarter, Indiegogo and the like. But except for that all the major bases are covered well with detailed learnings from a variety of entrepreneurs.
    • 4/5
      This is like a pick your own adventure book. The first 5-6 chapters are great and they outline a method for choosing the right growth engine for your business. I will use this book to review in the future when I'm looking for a new growth channel ast RetailKit. As we grow, our growth channels will change. Right now, we are using and optimizing sales.. but my gut says this won't last forever.