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    Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
    Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
    Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
    Audiobook6 hours

    Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas

    Written by Bernhard Schroeder

    Narrated by Steven Menasche

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    About this audiobook

    What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories?

    The truth is you can! Analytical thinkers, numbers people, non-artists-everyone can generate imaginative ideas. All it takes is letting go of the “I'm not creative” mindset and employing a proven process.

    Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:

    Fuel creativity through tight deadlines • Create more ideas in brainstorming sessions • Radically improve products • Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.

    From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
    LanguageEnglish
    PublisherAscent Audio
    Release dateNov 1, 2016
    ISBN9781469065380
    Author

    Bernhard Schroeder

    BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.

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