Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Written by Bridget Brennan
Narrated by Vanessa Daniels
4/5
()
About this audiobook
If the business world had a sex, it would be male. And therein lies the pickle.
Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate.
This isn't always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It's stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer.
It's stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan's Why She Buys shows decision makers how to bridge this divide and capture the business of the world's most powerful consumers just when they need it most.
Bridget Brennan
Bridget Brennan es la directora ejecutiva de Female Factor, la firma de consultoría más importante del mundo en mercadeo y ventas para mujeres. Es la conferencista profesional número uno sobre el tema de las mujeres como consumidoras. En su trabajo, ha llevado a cabo investigaciones con miles de mujeres sobre sus hábitos de consumo y preferencias, y brinda asesoramiento a ejecutivos Fortune 500 y a equipos de ventas acerca del desarrollo de estrategias para hacer crecer sus negocios. Fue nominada como «Women to Watch 2016» en disrupción de ventas minoristas, por el comité de expertos Remodista. En su trabajo en Female Factor, desarrolló un programa de capacitación en ventas que se ha implementado con éxito en las principales compañías de Estados Unidos, en industrias que van desde bienes de consumo a automotriz y hasta servicios financieros. Bridget también es escritora colaboradora de Forbes.com y habla con muchas de las compañías y marcas más renombradas del mundo y con miles de personas en conferencias en todo Estados Unidos y el mundo, incluso en países como India, México, Chile, Panamá, Irlanda, Francia, Bélgica, Italia, Honduras y El Salvador.
Related to Why She Buys
Related audiobooks
Youtility: Why Smart Marketing Is about Help Not Hype Rating: 4 out of 5 stars4/5UnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Hug Your Haters: How to Embrace Complaints and Keep Your Customers Rating: 4 out of 5 stars4/5The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Rating: 4 out of 5 stars4/5Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Rating: 4 out of 5 stars4/5All About Them: Grow Your Business by Focusing on Others Rating: 3 out of 5 stars3/5POP!: Create the Perfect Pitch, Title, and Tagline for Anything Rating: 0 out of 5 stars0 ratingsThe Lost Art of Closing: Winning the Ten Commitments That Drive Sales Rating: 4 out of 5 stars4/5Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist Rating: 4 out of 5 stars4/5From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Life-Long Fans Rating: 0 out of 5 stars0 ratingsBuy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Marketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers Rating: 5 out of 5 stars5/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5The Conversion Code, 2nd Edition: Stop Chasing Leads and Start Attracting Clients Rating: 5 out of 5 stars5/5Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition Rating: 5 out of 5 stars5/5People Buy You: The Real Secret to what Matters Most in Business Rating: 5 out of 5 stars5/5Chasing Cool: Standing Out in Today's Cluttered Marketplace Rating: 4 out of 5 stars4/5The Invisible Promise: A Field Guide to Marketing in an Upside-Down World Rating: 5 out of 5 stars5/5Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Rating: 3 out of 5 stars3/5Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You Rating: 4 out of 5 stars4/5The Execution Factor: The One Skill that Drives Success Rating: 4 out of 5 stars4/5
Business For You
How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5The Shock Doctrine: The Rise of Disaster Capitalism Rating: 4 out of 5 stars4/5
Reviews for Why She Buys
15 ratings0 reviews