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    Philip Kotler
    Unavailable
    Philip Kotler
    Unavailable
    Philip Kotler
    Audiobook50 minutes

    Philip Kotler

    Written by Philip Kotler

    Narrated by Philip Kotler

    4.5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought" voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie “Marketing for a Better World” Award from the American Marketing Association and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch. The modern business topics discussed in each chapter of The Mind of a Leader: Legends are closely related to the issues raised in Niccolò Machiavelli's controversial strategic masterpiece “The Prince”. The Mind of a Leader: Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.
    LanguageEnglish
    PublisherAndrews UK
    Release dateApr 17, 2014
    ISBN9788799643066
    Unavailable
    Philip Kotler
    Author

    Philip Kotler

    Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations. Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.

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    Reviews for Philip Kotler

    4.5/5

    37 ratings6 reviews

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    • 5/5
      Fantastic conversation of a very intelligent man focused on the management and growing capacity a leader has in a company.
    • 5/5
      Great content by a mature mastermind of marketing. Quick listen.
    • 2/5
      Great pointers for those aspired to become a great leader.
    • 3/5
      Its was ok but not some super knowledge, most information what most of the ceo's know
    • 5/5
      Great analysis by a great expert! Must listen for a business leader!
    • 5/5
      Very informative and precise , worth listening