Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Chaotics: The Business of Managing and Marketing in The Age of Turbulence
    Chaotics: The Business of Managing and Marketing in The Age of Turbulence
    Chaotics: The Business of Managing and Marketing in The Age of Turbulence
    Audiobook6 hours

    Chaotics: The Business of Managing and Marketing in The Age of Turbulence

    Written by John A. Caslione and Philip Kotler

    Narrated by Steven Menasche

    4/5

    ()

    Switch to ebook

    About this audiobook

    We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
    LanguageEnglish
    PublisherAscent Audio
    Release dateApr 1, 2017
    ISBN9781469066387

    Related to Chaotics

    Related audiobooks

    Economics For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Markets Are Failing Us

      Apr 10, 2020

      Markets Are Failing Us
      3 min read

    • Article

      Markets Are Failing Us

      Apr 10, 2020

      Markets Are Failing Us
      3 min read

    • Article

      Warren Buffett's Famous Saying Bears Repeating Now

      Mar 18, 2020

      If you're an investor, you've probably heard or read this quote from Warren Buffett countless times: "Be fearful when others are greedy, and be greedy only when others are fearful." Like many other pieces of great advice, this is much easier to say t

      5 min read

    • Article

      Scan The Market For The Pandemic Survivors

      May 14, 2021

      the last year has changed everything as we lived through the first major pandemic in more than a century. For many it meant a very tough year as incomes and lives were lost. This is our reality as a society and even as vaccines are rolled out, the ef

      2 min read

    • Article

      Surviving A Financial Crisis

      Oct 5, 2018

      Surviving A Financial Crisis
      12 min read

    • Article

      The Secretive Industry Devouring the U.S. Economy

      Oct 30, 2023

      The publicly traded company is disappearing. In 1996, about 8,000 firms were listed in the U.S. stock market. Since then, the national economy has grown by nearly $20 trillion. The population has increased by 70 million people. And yet, today, the nu

      7 min read

    • Article

      Financial Opportunities for Wealthy Families During the Coronavirus Crisis

      Mar 31, 2020

      The headlines over the past weeks have been riddled with two serious threats to the health and well-being of people across the U.S. The first and obvious threat is the novel coronavirus (COVID-19) outbreak. The other obvious danger is the stock marke

      3 min read

    • Article

      Winners In The Rout

      Mar 27, 2020

      asking investment managers which stocks may pose value as the coronavirus rips through world markets and forces economies around the globe to their knees, may sound premature. But specks of light are starting to emerge amid the darkness of one of the

      3 min read

    • Article

      The Economy Is Still Very, Very Weird

      Feb 3, 2023

      It’s the most important economic lesson of the decade: What goes up must come down (and what’s gone down will probably go up again).

      3 min read

    • Article

      Why Now?

      Jun 26, 2019

      Why Now?
      4 min read

    • Article

      World 2.0

      Jan 1, 2021

      World 2.0
      2 min read

    • Article

      A Conversation with a Short Seller

      Aug 18, 2020

      A short seller leads a lonely life, it seems. Short sellers profit from stocks that decline in value. So, when they win, it means that most of their friends and family are likely losing. And when they lose? Well … they don't generally get a lot of sy

      4 min read

    • Article

      Time 100 Most Influential Companies

      Apr 30, 2021

      Time 100 Most Influential Companies
      5 min read

    • Article

      Capital Ideas

      Oct 23, 2020

      Capital Ideas
      5 min read

    • Article

      Capital Ideas

      Oct 23, 2020

      Capital Ideas
      5 min read

    • Article

      Capitalism To The Rescue

      Apr 16, 2020

      Capitalism To The Rescue
      3 min read

    • Article

      Best Of The Blogs

      May 20, 2022

      Best Of The Blogs
      4 min read

    • Article

      Ariel's John W. Rogers Jr.: Value and Small Stocks Will Lead

      May 22, 2021

      John W. Rogers Jr. is chairman, co-CEO and chief investment officer of Ariel Investments, which he founded in 1983. He is the lead manager of Ariel Fund (ARGFX) and comanager of several others, including Ariel Appreciation. Read on as we ask Rogers a

      5 min read

    Related categories

    Reviews for Chaotics

    4/5

    14 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5
      Well - another book which was brainstorming me a lot !Useless to say how Today we often manage with turbulence hence be well prepared means well understand the complex metaphor: Turbulence and Chaos; Vulnerability and Opportunity !Therefore Taking the good decisions at the end ... Sunday, Jun 19 2011
    • 5/5
      This book is very focused on today's volatile business world, and I really enjoyed reading it. I recommend this book for the business owner who needs practical "fix it now" advice. The reader will gain so much insight just by reading chapter 2, as it covers topics I'm sure today's business owner is struggling with. I.E. - resource allocation, across the board spending cuts, quick fixes to preserve cash flow, and reducing sales related expenses, etc.I particularly found a passage in the book that rings true and reinforces my stance that who we are is more important than what we do. The authors state, "So a company's internal and external behavior leaves a legacy that affects the stakeholder's future mindsets and behavior toward the company. Often times this reveals the absence of the company's authenticity, a quality that is becoming increasingly important to consumers." Being authentic in your marketing and business operations in imperative in maintaining happy customers that return. I recommend this book.