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    Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    Audiobook6 hours

    Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

    Written by Drew Eric Whitman

    Narrated by Johnny Heller

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    About this audiobook

    Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

    Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

    In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
    • How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
    • Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
    • Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
    • How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
    • How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
    • The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
    • How to install persuasive images in people's brains - learn how to direct how people think about your products and services
    • Why people really buy your product or service - sorry, but it's not what you think
    • How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
    • Long vs. short copy: Which is really best for response? Don't believe the lies!
    • How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
    • How to turn ordinary words into copy that motivates, influences, persuades
    • How to cause people to mentally demonstrate your products...before they buy
    • How emotional words melt sales resistance like a red-hot knife through butter
    • And much more
    LanguageEnglish
    PublisherVibrance Press
    Release dateMay 10, 2017
    ISBN9781624614385
    Author

    Drew Eric Whitman

    Drew Eric Whitman (a.k.a. “Dr. Direct”) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 37 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country’s leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco, and many others. As a popular speaker at marketing conferences worldwide, his intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, emails, brochures, sales letters, Websites, and more. Visit Drew online at  DrewEricWhitman.com.

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    Reviews for Ca$hvertising

    5/5

    114 ratings10 reviews

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    • 5/5
      A must read for anyone who is into marketing, sales or copywriting in general. The language in the book is simple but effective. You won't regret reading this book and will definitely become of your favourite classics in no time.
    • 5/5
      Great book. I would like to listen one more time
    • 5/5
      Completely changed the way I write my copy and got me stunningly excited about reading more with each new piece of information! Highly recommend!!
    • 5/5
      Its a must have if you a business owner or a copywriter.
    • 5/5
      Really handy tips. I’ll keep coming back to read it again and again for sure
    • 5/5
      Great book. Well read. Lots of useful info in this.
    • 5/5
      Wonderful book packed full of actionable info that you can put to use immediately to increase sells and grow your business!
    • 5/5
      Amazing Book.
      I liked the part with the human brain the most.
    • 5/5
      Detailed information on marketing and sales, a must read/listening✌? Overall its a great one!
    • 5/5
      Dense with value. Definitely worth a read or multiple ones