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    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
    Audiobook2 hours

    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales

    Written by Marcia Yudkin

    Narrated by Marcia Yudkin

    4.5/5

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    About this audiobook

    Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language.

    Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

    Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.

    ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    LanguageEnglish
    PublisherCreative Ways (Marcia Yudkin)
    Release dateNov 17, 2011
    ISBN9780971640764
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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