Strategic Marketing: Insights on Setting Smart Directions for Your Business
Written by Marcia Yudkin
Narrated by Marcia Yudkin
2/5
()
About this audiobook
Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.
Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.
Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia Yudkin
Marcia Yudkin
Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.
More audiobooks from Marcia Yudkin
Writing Articles About the World Around You Rating: 4 out of 5 stars4/5Inspired!: How to Be More Original, Insightful, and Productive in Your Work Rating: 4 out of 5 stars4/5Marketing for Introverts: How Quiet Ones Can Zing Rating: 4 out of 5 stars4/5No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing Rating: 4 out of 5 stars4/5Brainstorming a Better Book Title Rating: 0 out of 5 stars0 ratingsAdvanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content Rating: 0 out of 5 stars0 ratingsBeginner’s Guide to Information Marketing: Your First Audio Product Rating: 4 out of 5 stars4/5No More Writer's Block!: Become a Prolific Writer Rating: 4 out of 5 stars4/5Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers Rating: 5 out of 5 stars5/5Beginner's Guide to Information Marketing: Your First PDF Report Rating: 4 out of 5 stars4/5Take Your Business on the Road Rating: 0 out of 5 stars0 ratingsBullets with Bite: Learn to Create Mouthwatering Word Nuggets Rating: 4 out of 5 stars4/5
Related to Strategic Marketing
Titles in the series (5)
Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales Rating: 5 out of 5 stars5/5Strategic Marketing: Insights on Setting Smart Directions for Your Business Rating: 2 out of 5 stars2/5Publicity Tactics: Insights on Creating Lucrative Media Buzz Rating: 4 out of 5 stars4/5The Marketing Attitude: Insights That Help You Build a Worthy Business Rating: 4 out of 5 stars4/5
Related audiobooks
Marketing Rating: 0 out of 5 stars0 ratingsData-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Rating: 0 out of 5 stars0 ratingsBusiness Strategies: How to Grow Your Business in 2020 to Make a Six Figure A Year Rating: 0 out of 5 stars0 ratingsHow Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Rating: 4 out of 5 stars4/5Marketing For Dummies, 6th Edition Rating: 4 out of 5 stars4/5Business Development Volume II: How to Expand Your Business Rating: 0 out of 5 stars0 ratingsSales Management Success: Optimizing Performance to Build a Powerful Sales Team Rating: 0 out of 5 stars0 ratingsThe 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsLean Marketing Explained Rating: 5 out of 5 stars5/5The Sales MBA: How to Influence Corporate Buyers Rating: 0 out of 5 stars0 ratingsDuct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Sales: Essential Strategies for Being A GREAT Salesperson Rating: 5 out of 5 stars5/5Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization Rating: 0 out of 5 stars0 ratingsBusiness Development Volume I: How to Start Your Business Rating: 0 out of 5 stars0 ratingsPitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter Rating: 0 out of 5 stars0 ratingsSway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5The Sales Boss: The Real Secret to Hiring, Training, and Managing a Sales Team Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Digital Marketing and The Power of The Brand: An Audio Guide to Marketing Your New Business Rating: 0 out of 5 stars0 ratingsMind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Art of Business Strategy Bundle, 3 in 1 Bundle Rating: 0 out of 5 stars0 ratingsBusiness School Books Volume 2: Basic Principles of Management Rating: 0 out of 5 stars0 ratingsShitty Sales Leaders Rating: 0 out of 5 stars0 ratingsTop Ideas and Insights on Marketing Rating: 5 out of 5 stars5/5Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 0 out of 5 stars0 ratings
Business For You
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less Rating: 5 out of 5 stars5/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5The Critical Moments: Navigating Power Plays, Outbursts, Ultimatums, and More Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Anthem Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5
Reviews for Strategic Marketing
1 rating0 reviews