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    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
    Audiobook4 hours

    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

    Written by Anne Janzer

    Narrated by Anne Janzer

    4.5/5

    ()

    About this audiobook

    Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

    Have you changed your marketing practices to thrive in this new reality?

    Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

    Completely revised and expanded to reflect the growing Subscription Economy

    This completely revised, expanded second edition includes:

    • Updated research and case studies reflecting the rapid growth of subscription-based businesses

    • Real-world examples of effective value nurturing strategies
    • The risks and challenges of subscription marketing

    If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

    An Author's Republic audio production.

    LanguageEnglish
    PublisherAuthor's Republic
    Release dateMay 11, 2017
    ISBN9781518949838
    Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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    Reviews for Subscription Marketing

    4.5/5

    57 ratings6 reviews

    What did you think?

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    Review must be at least 10 words

    • 3/5
      Definitely not special. The content is true and relevant but it's far from the best book on the topic.

      1 person found this helpful

    • 5/5
      Very helpful content. Extremely applicable theories are mentioned in it.
    • 5/5
      Excellent content and examples that can be applied to any marketing strategy
    • 5/5
      A great book for product managers, marketing strategists. Useful tips, lots of examples.
    • 4/5
      Great insights of the subscription model and where it differs from traditional marketing
    • 5/5
      Great introduction to the concept of customer value nurturing and how to maintain and delight customers long time. Lots of ideas and specific tips on how to put concepts into practice. Will also read the print version in order to recap all the information.