Marketing Skills for Product Managers: How Product Managers Can Use Marketing to Make Their Product a Success
Written by Dr. Jim Anderson
Narrated by Dr. Jim Anderson
3/5
()
About this audiobook
At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it.
What You'll Find Inside:
- PRODUCT MANAGER MARKETING MISTAKES
- HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER
- HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES
- PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL
Product managers are not perfect and when it comes to marketing our product we do make mistakes. However, the key is to learn from both our mistakes and the mistakes that other product managers have made in order to ensure that we won't be repeating them. Not making mistakes is even more important now that the Web 2.0 has arrived. Everything that we do in terms of marketing our product can now be instantly seen by the rest of the world.
When we meet with customers, we present out product in the best light possible. More often than not we use either PowerPoint or Keynote slides to do this. However, have any of us ever gotten any training on how to make really good slides? If not, then we should seek it out in order to help our products. How our products look on those slides is key to getting a customer to want the product. This means that we need a basic understanding of the color wheel and how different colors either work together – or don't!
When economic times get tough, inside of your company they are going to be looking for people who can help the company out. This is the time for a product manager to step up and show the company how his or her product can positively impact the company's bottom line. One way to go about making this happen is to create a website for your product that actually works and is not just another online advertising brochure.
For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:
www.TheAccidentalPM.com
More audiobooks from Dr. Jim Anderson
How a Real Estate Agent Can Prepare for a Successful Negotiation: What You Need to Do BEFORE a Negotiation Starts in Order to Get the Best Possible Outcome Rating: 2 out of 5 stars2/5Secrets to Planning the Perfect Speech for an Admissions Counselor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsCritical CIO Management Skills: Decision Making Skills That Every CIO Needs To Have In Order To Be Able To Make The Right Choice Rating: 0 out of 5 stars0 ratingsHow to Show What You Mean During a Presentation: How to use Visual Techniques to Transform a Speech into a Memorable Event Rating: 0 out of 5 stars0 ratingsSolving the Technology Challenge for IT Managers: Technologies that IT Managers Can Use in Order to Make Their Teams More Productive Rating: 0 out of 5 stars0 ratingsMaking the Jump: How to Land Your Dream Job When You Get Out of College! Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for an Actor: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsCustomer Lessons for Product Managers: Techniques for Product Managers to Better Understand What Their Customers Really Want Rating: 0 out of 5 stars0 ratingsThe Business of Being a CIO: How CIOs Can Use Their Technical Skills to Help Their Company Solve Real-World Business Problems Rating: 0 out of 5 stars0 ratingsSecrets to Planning the Perfect Speech for Curators: How to Plan to Give the Best Speech of Your Life! Rating: 0 out of 5 stars0 ratingsHow Competition Makes You a Better Product Manager: How Product Managers Can Use Challenges to Advance Their Careers Rating: 0 out of 5 stars0 ratingsIT Manager Career Secrets: Tips and Techniques that IT Managers Can Use in Order to Have a Successful Career Rating: 0 out of 5 stars0 ratings
Related to Marketing Skills for Product Managers
Related audiobooks
Bullseye Marketing: How to Grow Your B2B Business Faster Rating: 1 out of 5 stars1/5Product Manager Product Success: How to Keep Your Product on Track and Make it Become a Success! Rating: 4 out of 5 stars4/5Sell Local, Think Global: 50 Innovative Ways to Make a Chunk of Change and Grow Your Business Rating: 0 out of 5 stars0 ratingsSmall Company Big Business: how to get your small business ready to do business with big business Rating: 0 out of 5 stars0 ratingsSway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today Rating: 0 out of 5 stars0 ratingsThe Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World Rating: 5 out of 5 stars5/5Managing Your Product Manager Career: How Product Managers Can Find and Succeed in the Right Job Rating: 0 out of 5 stars0 ratingsMagnetic: The Art of Attracting Business Rating: 3 out of 5 stars3/5Digital Marketing Analytics Rating: 0 out of 5 stars0 ratingsGet your Marketing Cooking: A Recipe for Handling the Key Marketing Challenges that Keep Business Owners Awake at Night Rating: 0 out of 5 stars0 ratingsChief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Rating: 0 out of 5 stars0 ratingsInspired!: Take Your Product Dream from Concept to Shelf Rating: 0 out of 5 stars0 ratingsHow to find customers: Techniques to reach clients with Internet, Social Media and Phone Calls Rating: 0 out of 5 stars0 ratingsListen or Die Rating: 0 out of 5 stars0 ratingsNavigating the Corporate Maze: Learn the mindsets & tactics needed to achieve your highest career goals Rating: 0 out of 5 stars0 ratingsThe Sales Focused CEO: Looking at Business Through a New Lens Rating: 0 out of 5 stars0 ratingsBuild for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Rating: 0 out of 5 stars0 ratingsEngineering Business Success: Essential Lessons In Building A Thriving Company Rating: 0 out of 5 stars0 ratingsFrom Zero to Growth: A Comprehensive Guide for Entrepreneurs: One Million Leads Included with Emails and Phone Numbers Rating: 0 out of 5 stars0 ratingsMarketing Sales and Service with AI by Steve Kaplan: Create an incredible user experience at every touchpoint Rating: 0 out of 5 stars0 ratingsOne Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsCan Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever Rating: 0 out of 5 stars0 ratingsStrategy = Execution: Faster Improvement, Renewal, and Innovation in the New Economy Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5
Reviews for Marketing Skills for Product Managers
2 ratings0 reviews