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    A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
    Audiobook1 hour

    A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    Written by Andreas Mebert and Stephanie Lowe

    Narrated by Macat.com

    3.5/5

    ()

    About this audiobook

    Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne’s book Blue Ocean Strategy.

    According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

    Published in 2005 and with part of the research funded by some of the world’s largest corporations, Kim and Mauborgne’s book has been well received around the world. It has been translated into 43 languages and has sold over 3.5 million copies. Kim and Mauborgne are currently co-directors of the Blue Ocean Strategy Institute, located in both France and Malaysia.
    LanguageEnglish
    PublisherMacat
    Release dateJul 15, 2016
    ISBN9781912282883
    A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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    Reviews for A Macat Analysis of W. Chan Kim & Renée Mauborgne’s Blue Ocean Strategy

    3.5/5

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    • 4/5
      A good summary of what the book is about, would have liked to hear more in detail about the strategies and road map about the blue ocean strategy.