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    Beeronomics: How Beer Explains the World
    Beeronomics: How Beer Explains the World
    Beeronomics: How Beer Explains the World
    Audiobook8 hours

    Beeronomics: How Beer Explains the World

    Written by Johan Swinnen and Devin Briski

    Narrated by Liam Gerrard

    4/5

    ()

    About this audiobook

    Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.

    Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-one multinational AB InBev, claims forty-six percent of all beer profits-but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateNov 7, 2017
    ISBN9781541488229
    Beeronomics: How Beer Explains the World

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