Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
    Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
    Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value
    Audiobook4 hours

    Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

    Written by Todd Zenger

    Narrated by Daniel Henning

    2/5

    ()

    About this audiobook

    Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren't interested in history, and they already know you're profitable and competitive-that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they'll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.
    LanguageEnglish
    PublisherRecorded Books, Inc.
    Release dateJun 23, 2017
    ISBN9781501966378
    Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value

    Related to Beyond Competitive Advantage

    Related audiobooks

    Strategic Planning For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      A Refreshed Vision And Refocused Strategic Pillars

      Jun 18, 2017

      After my first month stepping in from the Marketing Association (MA) board to be the acting CEO, I’ve been focused on bringing to life the strategic plan that was developed in conjunction with many stakeholders. I’d like to take this opportunity to s

      4 min read

    • Article

      MASTERING the MBA

      Aug 28, 2019

      MASTERING the MBA
      6 min read

    • Article

      How To Beat A Brain Freeze

      Feb 2, 2022

      Aunt Marilyn had many great qualities, but as a teenager making decisions under pressure didn’t seem to be one of them. In the summer of ’79 on a central NSW wheat and sheep farm, a 15-year-old Marilyn was driving her younger brother, my uncle Andrew

      2 min read

    • Article

      Dealmaker

      Sep 16, 2017

      Dealmaker
      2 min read

    • Article

      The Future of LUXURY TALENT

      Aug 2, 2019

      The Future of LUXURY TALENT
      10 min read

    • Article

      Being CUSTOMER-FOCUSSED IS THE ANSWER

      Sep 20, 2018

      In this digitally-enhanced business world, one of the key differentiators among brands is customer centricity. It’s a word that we’ve been using for ages and a strategy that has been at the heart of organisations. Customer centricity, in its very ess

      2 min read

    • Article

      Breaking Down The Silos

      Sep 11, 2020

      In our current business environment – the flexibility and digital connectiveness of Covid-19 aside – successful organisations are finding unique ways to champion internal communications, shared departmental responsibilities, and ultimately better col

      7 min read

    • Article

      Mind

      Jan 20, 2021

      Binge-drinking teenager s run the risk of shrinking their br ains (as w ell as having their stomachs pumped). Mor e than one in five 15-19 year olds in high-income countries admit to occasional booze binges, but a report in the British Medical Journa

      1 min read

    • Article

      Provide Equity, Not Debt

      May 14, 2020

      Provide Equity, Not Debt
      4 min read

    • Article

      The Underlying Dynamics Of The grocery Retail Segment

      Aug 20, 2021

      As it tackles the aftermath of the looting and unrest in KwaZulu-Natal and Gauteng, the listed grocery retail sector is itself at an inflection point. All the country’s Big Five retailers have new chief executives in place, with Shoprite’s Pieter Eng

      6 min read

    • Article

      What's Your Growth IQ?

      Jan 1, 2019

      How would you define 'Growth IQ'? Growth IQ is a holistic approach to finding the path to growth for an organization, based on three inputs: the market context, the right combination of elements and the sequencing of your actions. Your context includ

      6 min read

    • Article

      In Trust We Grow

      Mar 23, 2020

      Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations

      4 min read

    Related categories

    Reviews for Beyond Competitive Advantage

    2/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words