Crystallizing Public Opinion
Written by Edward Bernays
Narrated by Jonathan Quinn
4.5/5
()
About this audiobook
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life.
Related to Crystallizing Public Opinion
Related audiobooks
Propaganda Rating: 4 out of 5 stars4/5Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics Rating: 4 out of 5 stars4/5Mind Over Media: Propaganda Education for a Digital Age Rating: 5 out of 5 stars5/5The Psychology of Totalitarianism Rating: 5 out of 5 stars5/5Stakeholder Capitalism: A Global Economy that Works for Progress, People and Planet Rating: 3 out of 5 stars3/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The Great Persuasion: Reinventing Free Markets Since the Depression Rating: 4 out of 5 stars4/5Manufacturing Consent: The Political Economy of the Mass Media Rating: 4 out of 5 stars4/5Public Opinion Rating: 4 out of 5 stars4/5Psychology of Revolution Rating: 0 out of 5 stars0 ratingsThe Crowd: A Study of the Popular Mind Rating: 4 out of 5 stars4/5Rules for Radicals: A Practical Primer for Realistic Radicals Rating: 4 out of 5 stars4/5Propaganda - Original Edition Rating: 4 out of 5 stars4/5How Propaganda Works Rating: 4 out of 5 stars4/5The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing Rating: 4 out of 5 stars4/5Dark Persuasion: A History of Brainwashing from Pavlov to Social Media Rating: 4 out of 5 stars4/5From Dictatorship to Democracy Rating: 3 out of 5 stars3/5On Liberty Rating: 5 out of 5 stars5/5The Power Elite Rating: 4 out of 5 stars4/5Leviathan Rating: 4 out of 5 stars4/5The Communist Manifesto Rating: 3 out of 5 stars3/5The Anatomy of Humbug: How to Think Differently About Advertising Rating: 4 out of 5 stars4/5The Myth of the Rational Voter: Why Democracies Choose Bad Policies Rating: 4 out of 5 stars4/5A Rare Recording of Marshall McLuhan Rating: 4 out of 5 stars4/5The Revolt of the Elites and the Betrayal of Democracy Rating: 4 out of 5 stars4/5The Social Contract Rating: 4 out of 5 stars4/5How They Are Washing Your Brain and Controling Your Mind: Explaining Propaganda and Thought Modification Rating: 4 out of 5 stars4/5Crystallizing Public Opinion: Complete and Original Edition Rating: 0 out of 5 stars0 ratingsThe Open Society and Its Enemies: New One-Volume Edition Rating: 5 out of 5 stars5/5
Marketing For You
Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Rating: 5 out of 5 stars5/5Permission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Overdressed: The Shockingly High Cost of Cheap Fashion Rating: 4 out of 5 stars4/5
Reviews for Crystallizing Public Opinion
10 ratings1 review
- Rating: 5 out of 5 stars5/5This is a book for the ages. “The difference between propaganda and education is perspective.”
1 person found this helpful