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    GROW 4 Marketing: Engage, Communicate, Connect
    Unavailable
    GROW 4 Marketing: Engage, Communicate, Connect
    Unavailable
    GROW 4 Marketing: Engage, Communicate, Connect
    Audiobook3 hours

    GROW 4 Marketing: Engage, Communicate, Connect

    Written by Antony Whitaker

    Narrated by Antony Whitaker

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    Salon Marketing is about three things, 1. Attracting new clients, 2. Turning them into regulars and 3. Keeping them as long as possible. GROW 4 Marketing covers all three with a practical overview of what it takes to build a successful brand in todays highly competitive market.

    Any charts used in this book are downloadable from www.growmysalonbusiness.com/charts

    Table of Contents

    Chapter 1: What is Marketing?
    What is marketing?
    The 7 Ps of marketing
    You are the marketing department
    A business is a collection of individuals
    What is the purpose of marketing?
    The functions of marketing
    The 3Ms – Market, Message, Media…
    The 5 big questions…
    Now you know…

    Chapter 2: What is the concept for your salon?
    What is the concept for your salon?
    The need for market research…
    Salon industry trends…
    Down-trends
    Internal analysis
    Now you know…

    Chapter 3: Who is your target market?
    Who is your target market?
    If you were a magazine
    Choose 5 people…
    What are the needs and expectations of your target market?
    What are your brand values?
    Choosing a product manufacturer to be aligned with
    Your number 1 marketing tool is…
    Strategy…
    Now you know…

    Chapter 4: How do you get more clients?
    How do you get more clients?
    What is your basis for growth?
    Client generation internal
    Client generation external
    Advertising
    Key points to focus on with advertising
    The message and the medium…
    Traditional advertising media
    Digital marketing media
    Your website is the hub of your digital marketing strategy
    The explosion of social media
    The ins and outs of PR
    Relationship marketing
    The need to be authentic
    Develop a yearly marketing activity plan
    Promotional opportunities
    Discount versus added value
    Now you know…

    Chapter 5: How do you turn them into clients?
    Turning them into regulars
    The journey from customer to client
    What are you really selling
    The components of success
    Client conversion strategies
    Value-added and customised…
    Now you know…

    Chapter 6: Turning clients into lifelong advocates
    How do you keep them as long as possible?
    Client retention – Turning clients into lifelong advocates
    Now you know…

    LanguageEnglish
    PublisherAntony Whitaker Audio
    Release dateJul 1, 2016
    ISBN9781909480155
    Unavailable
    GROW 4 Marketing: Engage, Communicate, Connect

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