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    The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
    The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
    The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
    Audiobook4 hours

    The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

    Written by Joe Lazauskas and Shane Snow

    Narrated by Chris Sorensen

    4.5/5

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    About this audiobook

    Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.

    Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

    With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care-in work and in life.
    LanguageEnglish
    PublisherAscent Audio
    Release dateMay 30, 2018
    ISBN9781469098784

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    Reviews for The Storytelling Edge

    4.5/5

    17 ratings3 reviews

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    • 4/5
      It was okay. Parts where I think it’s advertising more than anything.
    • 1/5
      If you want a book pretending to be useful in formation but actually just advertising Contently then here's your book. It gives a great explanation id content-based marketing and the book itself is a dreadful example of how to do it. Thoroughly convinced me Contently have no idea how to do utter well.
    • 5/5
      Excellent intro to strength of story telling for brands. Give it a listen.