Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
Written by Bill Kilday
Narrated by Rob Shapiro
5/5
()
About this audiobook
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world.
Never Lost Again chronicles the evolution of mapping technology—the ""overnight success twenty years in the making."" Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.
He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.
Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.
Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.
Bill Kilday
Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.
Related to Never Lost Again
Related audiobooks
We Were Yahoo!: From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook Rating: 4 out of 5 stars4/5You Only Have to Be Right Once: The Unprecedented Rise of the Instant Tech Billionaires Rating: 4 out of 5 stars4/5Live Work Work Work Die: A Journey into the Savage Heart of Silicon Valley Rating: 4 out of 5 stars4/5Make It New: The History of Silicon Valley Design Rating: 5 out of 5 stars5/5Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think Rating: 5 out of 5 stars5/5The Valley of the Gods: A Silicon Valley Story Rating: 4 out of 5 stars4/5Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams Rating: 4 out of 5 stars4/5The Burger King: A Whopper of a Story on Life and Leadership Rating: 4 out of 5 stars4/5Driven: The Race to Create the Autonomous Car Rating: 5 out of 5 stars5/5How to Turn Down a Billion Dollars: The Snapchat Story Rating: 5 out of 5 stars5/5Cable Cowboy: John Malone and the Rise of the Modern Cable Business Rating: 4 out of 5 stars4/5Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer Rating: 4 out of 5 stars4/5The Players Ball: A Genius, a Con Man, and the Secret History of the Internet's Rise Rating: 4 out of 5 stars4/5The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience Rating: 4 out of 5 stars4/5Troublemakers: Silicon Valley's Coming of Age Rating: 5 out of 5 stars5/5Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit Rating: 4 out of 5 stars4/5A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War Rating: 5 out of 5 stars5/5The Many Lives of Michael Bloomberg: Innovation, Money, and Politics Rating: 4 out of 5 stars4/5Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts Rating: 4 out of 5 stars4/5Winners Dream: A Journey from Corner Store to Corner Office Rating: 5 out of 5 stars5/5The Pixar Touch: The Making of a Company Rating: 5 out of 5 stars5/5The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership Rating: 4 out of 5 stars4/5Counter-Cola: A Multinational History of the Global Corporation Rating: 5 out of 5 stars5/5Invention: A Life of Learning Through Failure Rating: 5 out of 5 stars5/5Uberland: How Algorithms Are Rewriting the Rules of Work Rating: 4 out of 5 stars4/5Haunted Empire: Apple After Steve Jobs Rating: 4 out of 5 stars4/5What Happened to Goldman Sachs: An Insider's Story of Organizational Drift and Its Unintended Consequences Rating: 4 out of 5 stars4/5
Corporate & Business History For You
The Disney Way: Harnessing the Management Secrets of Disney in Your Company, Third Edition Rating: 4 out of 5 stars4/5Game Wizards: The Epic Battle for Dungeons & Dragons Rating: 5 out of 5 stars5/5Good to Great Rating: 5 out of 5 stars5/5The Hidden History of Monopolies: How Big Business Destroyed the American Dream Rating: 4 out of 5 stars4/5Team Rodent: How Disney Devours the World Rating: 4 out of 5 stars4/5The Idea Factory: Bell Labs and the Great Age of American Innovation Rating: 4 out of 5 stars4/5Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company Rating: 4 out of 5 stars4/5Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets Rating: 4 out of 5 stars4/5The Pixar Touch: The Making of a Company Rating: 5 out of 5 stars5/5House of Cards: A Tale of Hubris and Wretched Excess on Wall Street Rating: 4 out of 5 stars4/5You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side Rating: 4 out of 5 stars4/5More Money Than God: Hedge Funds and the Making of a New Elite Rating: 4 out of 5 stars4/5American Icon: Alan Mulally and the Fight to Save Ford Motor Company Rating: 4 out of 5 stars4/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5Amazon Unbound: Jeff Bezos and the Invention of a Global Empire Rating: 5 out of 5 stars5/5Pharma: Greed, Lies, and the Poisoning of America Rating: 4 out of 5 stars4/5The Wealth Hoarders: How Billionaires Pay Millions to Hide Trillions Rating: 0 out of 5 stars0 ratingsBuilt to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Raging 2020s: Companies, Countries, People - and the Fight for Our Future Rating: 5 out of 5 stars5/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone Rating: 4 out of 5 stars4/5DisneyWar Rating: 5 out of 5 stars5/5Up Close and All In: Life Lessons from a Wall Street Warrior Rating: 5 out of 5 stars5/5Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City Rating: 4 out of 5 stars4/5Grinding It Out: The Making of McDonald's Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5
Reviews for Never Lost Again
33 ratings1 review
- Rating: 5 out of 5 stars5/5A Wonderful book. A Fantastic book. A fascinating story of a time we all lived through. A story well told and with excellent narration.