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    Career Distinction: Stand Out by Building Your Brand
    Career Distinction: Stand Out by Building Your Brand
    Career Distinction: Stand Out by Building Your Brand
    Audiobook5 hours

    Career Distinction: Stand Out by Building Your Brand

    Written by William Arruda and Kirsten Dixson

    Narrated by Norah Tocci

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    About this audiobook

    As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional-and you'll do it without having to be someone you're not.

    Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace. You'll learn to manage your brand with innovative tools that enable you to differentiate yourself and stand out from your peers.

    In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:

    Brand yourself for career success

    Determine how others perceive you

    Develop your unique value proposition

    Define your target audience

    Tell your brand story

    Express yourself clearly and consistently

    Build and manage your online identity

    Stay on-message and on-brand every day

    Increase your "career karma"

    The increasing pace of change in the business world gives you less time than ever to make your professional mark. Career Distinction demonstrates how to express who you are and the value you bring to your organization-branding you as an indispensable, memorable, and unique professional. Success takes more than just hard work; brand yourself and watch your career soar.
    LanguageEnglish
    PublisherAscent Audio
    Release dateSep 11, 2018
    ISBN9781469069241

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    Reviews for Career Distinction

    4/5

    6 ratings2 reviews

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    • 4/5
      I have some homework to do. Going to read it again in the next few weeks, so that by the end of next month I have some things in place. Thanks for this book
    • 4/5
      I really enjoyed this book, and got some good ideas on branding when it comes to my career. Many of the ideas in this book would apply to one's personal life too, especially if you have hobbies and areas of interest you'd like to develop.

      This is the first book I've read on branding; I think it sets the bar pretty high!